UTMGuard Blog
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
Copilot traffic from Microsoft 365, Bing, and Edge often goes untracked in GA4. Here's how to capture this enterprise AI source in your analytics.
Master platform identification using utm_source values. Learn how to accurately track and attribute traffic from every marketing platform in GA4.
Master utm_id implementation with gclid, fbclid, and other platform click IDs for complete GA4 cost data import and ROI tracking.
Using utm_id without gclid, fbclid, or other platform click IDs breaks cost data import in GA4. Learn why and how to fix it.
You set up AI traffic tracking in GA4 but still see zero visits from ChatGPT, Perplexity, or Gemini. Here's why AI platforms ignore your content and how to fix it.
Your paid Bing ads include msclkid tracking, but GA4 doesn't recognize it. Here's why they show as organic traffic and how to fix it.
Manually tagging organic search traffic with utm_medium=organic corrupts your attribution and destroys SEO performance data. Learn what happens and how to track organic properly.
Learn how to properly track organic search performance without UTM parameters. Discover GA4's built-in SEO tracking and when to never use UTM tags.
Complete reference guide for valid utm_source and utm_medium combinations that work correctly with GA4 channel grouping.
UTM parameters are powerful, but using them wrong destroys your data. Learn the 7 situations where UTM tags should never be used and what to use instead.
Complete guide to tracking Yandex Direct advertising campaigns in Google Analytics 4 using yclid and UTM parameters for accurate attribution in Russian and international markets.
Understand exactly how GA4 uses utm_source and utm_medium to assign traffic to channels. Master the logic behind channel grouping.
Using utm_source=google with utm_medium=social breaks GA4 attribution. Learn why this conflicts and how to fix YouTube and Google+ campaigns.
Your CMS is turning UTM parameters into folder paths. GA4 can't track them. Here's how to fix WordPress, Webflow, and other platforms.
Your UTMs are in the URL path instead of query string. GA4 can't read them. Here's why it happens and how to fix it.
Complete guide to tracking Yahoo and Verizon Media advertising campaigns in Google Analytics 4 using vmcid and UTM parameters for accurate campaign attribution and conversion measurement.
The definitive reference for utm_medium values that GA4 actually recognizes. Includes regex patterns, channel mappings, and validation rules.
20% of your traffic stuck in 'Unassigned' channel? Here's why GA4 doesn't recognize your utm_medium values and the exact fix.
Technical guide to URL structure: query strings vs paths. Learn why UTM parameters must be in query strings for GA4 tracking.
Complete guide to tracking Snapchat advertising campaigns in Google Analytics 4 using both ScCid and UTM parameters for accurate attribution and conversion measurement.