UTMGuard Blog
Articles about analytics.
By 2026, more people will discover content through AI than traditional search. Here's how to position your content strategy for the shift before competitors do.
GA4's default reports lump all AI traffic together. Here's how to build segments that separate ChatGPT power users from first-time Perplexity visitors for meaningful analysis.
Your GA4 AI traffic patterns reveal exactly what topics, formats, and questions your audience cares about. Here's how to turn those signals into a content roadmap.
ChatGPT dominates volume, Claude tops engagement, Perplexity shows fastest growth. Here's which AI platform delivers the most value for your content.
First-session conversion rates make AI traffic look worthless. Here are the 6 metrics that actually reveal whether ChatGPT and Perplexity referrals drive business value.
Your AI chatbot traffic spends 8 minutes on site and views 5 pages, but conversion rate is 0.3 percent. Here's the disconnect and how to fix it.
ChatGPT cites 2-3 sources per query but ignores thousands of pages. Here's exactly how to structure content so ChatGPT recommends your site over competitors.
DeepSeek sends 2.74 billion visits globally but remains invisible in most GA4 setups. Here's how to track this fast-growing AI platform.
Grok grew 1.3 million percent in one year and lives inside X (Twitter). Here's how to track this explosive AI traffic source in Google Analytics 4.
Copilot traffic from Microsoft 365, Bing, and Edge often goes untracked in GA4. Here's how to capture this enterprise AI source in your analytics.
You set up AI traffic tracking in GA4 but still see zero visits from ChatGPT, Perplexity, or Gemini. Here's why AI platforms ignore your content and how to fix it.
You're getting cited in ChatGPT responses but GA4 shows nothing. Here's why ChatGPT traffic appears as Direct and the exact filter to track it properly.
Claude sends less traffic than ChatGPT, but users stay 16 minutes per session. Here's how to track this high-value AI source in Google Analytics 4.
Gemini traffic is buried under google.com referrals in GA4. Here's how to separate Gemini AI citations from regular Google traffic in your analytics.
Perplexity AI is replacing Google for research queries. Here's how to track Perplexity citations and understand this growing traffic source in GA4.
Stop creating separate filters for every AI platform. One regex pattern tracks ChatGPT, Gemini, Perplexity, Claude, and 7 other AI chatbots in Google Analytics 4.