technical-guides
msclkid vs Manual UTM Parameters: Technical Comparison
Complete comparison of Microsoft Ads' msclkid auto-tagging vs manual UTM parameters. One is clearly superior.
•8 min read
Blog
Troubleshooting guides, platform-specific fixes, and UTM tracking best practices.
platform-conflicts
Platform Click ID Mismatch: When Your Click ID and utm_source Don't Align
Learn how to detect and fix platform click ID mismatches like fbclid with utm_source=tiktok, and understand the validation rules for proper click ID and source alignment in GA4 tracking.
troubleshooting
UTM Tracking Broken After # Hash? Here's Why (And Fix)
Your UTMs work everywhere except after anchor links. The hash symbol is silently killing your campaign tracking. Here's the 2-minute fix.
•7 min read
platform-conflicts
How to Fix 'Referral Traffic' from Facebook Ads in GA4
Step-by-step guide to properly tracking Facebook ads in Google Analytics 4 and fixing the common issue where paid Facebook traffic appears as referral traffic instead of paid social.
platform-conflicts
Google Ads gclid vs Other Platform Click IDs: The Critical Difference
Understand why Google's gclid works independently in GA4 while Facebook's fbclid, Microsoft's msclkid, and other platform click IDs require UTM parameters for proper tracking.
platform-conflicts
LinkedIn Campaign Tracking: The li_fat_id + UTM Parameter Strategy
Complete guide to tracking LinkedIn B2B campaigns in GA4 using both li_fat_id and UTM parameters for accurate attribution and conversion tracking across both platforms.
platform-conflicts
Microsoft Ads Not Showing in GA4? Here's Why msclkid Isn't Enough
Learn why Microsoft Advertising's msclkid parameter alone causes paid traffic to appear as organic search in GA4, and how to properly track Microsoft Ads with UTM parameters.
platform-conflicts
Platform Click IDs Explained: Which Ones Does GA4 Actually Support?
A comprehensive guide to understanding which advertising platform click IDs have native GA4 support and which require UTM parameters for proper campaign tracking.
platform-conflicts
Reddit Ads in GA4: Complete Setup Guide for rdt_cid Tracking
Step-by-step guide to properly tracking Reddit advertising campaigns in Google Analytics 4 using both rdt_cid and UTM parameters for accurate attribution and conversion tracking.
technical-guides
Single-Page App UTM Tracking: Fix Hash Routing Issues
React, Vue, and Angular apps using hash routing break UTM tracking. Here's how to fix SPA campaign attribution in GA4.
•8 min read
platform-conflicts
TikTok Ads Attribution in GA4: Why You Need Both ttclid and UTMs
Learn why TikTok's ttclid parameter alone isn't enough for GA4 tracking, and how to properly set up TikTok ad campaigns with both ttclid and UTM parameters for complete attribution.
troubleshooting
UTM Parameter Corruption: Why Campaign Data Shows Incomplete Values
UTM parameters showing truncated or corrupted values in GA4? Special characters, encoding errors, and platform modifications break parameter integrity.
•8 min read
troubleshooting
Why Aren't My UTM Parameters Working in Google Analytics?
Your UTM parameters work in the URL builder but disappear in GA4. Here's the #1 reason why and how to fix it in 5 minutes.
•7 min read
best-practices
Validate UTM URLs Before Launch: Essential Pre-Campaign Checklist
Don't launch campaigns with broken UTM parameters. Complete validation checklist to catch encoding errors, duplicates, and syntax issues before spending budget.
•9 min read
platform-conflicts
Why GA4 Doesn't Read Facebook's fbclid (And What to Do About It)
Learn why Google Analytics 4 cannot natively track Facebook's fbclid parameter and how to properly set up Facebook campaign tracking with UTM parameters.
best-practices
Fix Missing utm_content in Display Campaigns (Quick Guide)
Your display ads need utm_content for creative tracking. Here's how to add it in 5 minutes across all platforms.
•6 min read
best-practices
Optimize Display Ads with utm_content: Data-Driven Creative Decisions
Use utm_content data to identify winning creatives, pause losers, and double display ad ROI with same budget.
•7 min read
best-practices
URL Special Characters Guide: Complete Encoding Reference for UTM
Master URL special character encoding for UTM parameters. Learn which characters need encoding, when to encode, and how to avoid common mistakes.
•10 min read
best-practices
utm_content: Complete Guide to Creative Variation Tracking
Track every banner, CTA, headline, and image variation with utm_content. Complete guide with examples and GA4 analysis.
•8 min read
utm-basics
Complete Forbidden UTM Values List (What Never to Use in GA4)
GA4 has hidden rules about UTM parameter values. Use the wrong word and your campaign becomes invisible. Here's the complete forbidden list.
•7 min read