attribution7 min
Paid Campaign Tracking Checklist: Never Miss Auto-Tagging Again
Complete pre-launch checklist ensuring all paid campaigns have proper auto-tagging and UTM parameters
By Olivia JamesRead article
UTMGuard Blog
UTM naming conventions, governance, and troubleshooting
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
attribution7 min
Paid Traffic Without Tracking: The Auto-Tagging Failure
Auto-tagging disabled causes paid traffic to appear as direct or referral, destroying attribution and ROI tracking
By Alex ParkerRead article
attribution7 min
Partner Link Validation: Ensuring Referrer Accuracy
Validate that partner and affiliate links have correct utm_source matching actual referring domains
By Julianne YoungRead article
attribution7 min
Referrer Domain Mismatch: When UTM Source Doesn't Match Referrer
UTM source claiming facebook but referrer shows twitter breaks attribution trust and indicates link sharing issues
By Olivia JamesRead article
attribution-errors6 min
Generic UTM Source Names Kill Your Attribution Analysis
Using 'social', 'email', or 'partner' as utm_source makes all campaigns look identical. Here's why specificity matters in GA4.
By Olivia JamesRead article
best-practices7 min
How to Shorten UTM Campaign Names (Without Losing Context)
Best practices for creating short, meaningful UTM campaign names that stay under GA4's 420-char limit while remaining clear.
By Olivia JamesRead article
technical-guides7 min
URL Length SEO Impact: Does It Hurt Rankings?
Long UTM parameters make URLs massive. Does URL length hurt SEO? What about GA4's 420-char limit? Here's what actually matters.
By Olivia JamesRead article
troubleshooting7 min
URL Too Long: GA4 Truncation Breaks Campaign Tracking
Your 500-character URL gets cut off at 420 chars in GA4. Campaign names disappear. Here's why and how to fix it.
By Olivia JamesRead article
troubleshooting6 min
GA4 420 Character Limit Fix: Stop URL Truncation
Quick fix for GA4's 420-character URL limit. Stop losing campaign data to truncation. 5-minute solution.
By Olivia JamesRead article
technical-guides9 min
iOS Enhanced Conversions Tracking with wbraid (2025 Guide)
Complete guide to Google's wbraid for iOS conversion tracking post-iOS 14. Learn how enhanced conversions work, SKAdNetwork integration, and Firebase setup.
By Natalia KowalskiRead article
best-practices8 min
Prevent URL Truncation in GA4: Proactive Solutions
Stop GA4 from truncating your campaign URLs. Automated validation, team training, and monitoring to prevent tracking loss.
By Alex ParkerRead article
technical-guides7 min
wbraid vs gclid: Understanding the Differences
Technical comparison of Google's wbraid and gclid parameters. When to use each for web campaigns vs iOS app campaigns.
By Julianne YoungRead article
troubleshooting8 min
Google Ads iOS App Tracking: When to Skip UTM Parameters
Google's wbraid parameter handles iOS app tracking automatically. Complete guide to tracking app installs and web-to-app conversions on iOS.
By Lily CRead article
technical-guides10 min
Google App Campaigns Tracking: Complete Setup Guide (2025)
Complete guide to tracking Google App campaigns with wbraid (iOS) and gclid (Android). Step-by-step Firebase setup, conversion tracking, and troubleshooting.
By Olivia JamesRead article
troubleshooting6 min
Why utm_medium=CPC Breaks GA4 Channel Grouping (Case Matters!)
Using uppercase in utm_medium (CPC instead of cpc) causes all your paid traffic to show as Unassigned in GA4. Here's why case sensitivity matters and how to fix it.
By Julianne YoungRead article
troubleshooting6 min
Fix utm_medium Case Errors in 10 Minutes (Complete Guide)
Quick fix guide for uppercase utm_medium values causing Unassigned traffic in GA4. Learn how to find and fix CPC�cpc, EMAIL�email case errors across all platforms.
By Julianne YoungRead article
technical-guides7 min
GA4 Channel Assignment Failure: When All Traffic Becomes Unassigned
Understand why GA4 fails to assign traffic to channels and how case sensitivity, typos, and non-standard mediums create Unassigned traffic.
By Olivia JamesRead article
best-practices7 min
GA4 Lowercase UTM Requirements: Complete Reference Guide
GA4 requires specific lowercase values for utm_medium to work with channel grouping. Here's the complete list of required formats and why they must be lowercase.
By Olivia JamesRead article
technical-guides6 min
UTM Medium Case Sensitivity: Why cpc ≠ CPC in GA4
GA4 treats cpc and CPC as completely different values. Learn why case sensitivity matters for utm_medium and how it affects channel grouping.
By Alex ParkerRead article
troubleshooting7 min
Pinterest Automatically Adds epik But Your GA4 Reports Are Still Broken
Pinterest's epik parameter tracks Pin clicks, but GA4 doesn't recognize it. Your promoted pins show as referral traffic without UTMs.
By Julianne YoungRead article