troubleshooting8 min
UTM Parameters Not Detected in GA4: Troubleshooting Guide
UTMs in your URL but GA4 doesn't see them? Complete troubleshooting guide for missing campaign attribution.
By Lily CRead article
UTMGuard Blog
Troubleshooting
Step-by-step guides to diagnose and fix common UTM tracking issues.
troubleshooting6 min
How UTM Truncation Creates Duplicate Data in GA4
When GA4 truncates long UTM values at 100 characters, multiple campaigns can merge into duplicate rows. Learn how truncation breaks reporting.
By Olivia JamesRead article
troubleshooting7 min
GA4's 100-Character Limit: Why Long UTM Values Get Truncated
GA4 truncates UTM parameters longer than 100 characters, creating duplicate data and broken reporting. Learn the limits and how to avoid truncation.
By Olivia JamesRead article
troubleshooting7 min
UTM Parameters on Navigation Menus: The $50K Mistake
Why adding UTM parameters to header and footer navigation destroys campaign attribution and makes your best traffic sources look unprofitable.
By Lily CRead article
troubleshooting8 min
Internal Links Are Destroying Your Traffic Attribution
Discover how UTM parameters on internal links overwrite original traffic sources, destroying accurate attribution and campaign ROI tracking in GA4.
By Lily CRead article
troubleshooting7 min
Add Required UTM Parameters to Facebook Ads (Step-by-Step)
Facebook traffic showing as referral? Add UTM parameters so GA4 can properly track your Facebook Ads campaigns and calculate ROI.
By Julianne YoungRead article
troubleshooting7 min
Fix Pinterest UTM Conflict (Complete Guide)
Stop double-counting Pinterest Ads sessions in GA4. Learn why epik conflicts with manual UTMs and how to fix attribution errors in 5 minutes.
By Julianne YoungRead article
troubleshooting7 min
TikTok Adds ttclid to Every Ad Click But GA4 Can't Use It
TikTok's ttclid parameter tracks clicks for TikTok Ads Manager, but GA4 doesn't recognize it. Your campaigns show as referral traffic without UTMs.
By Julianne YoungRead article
troubleshooting7 min
Unencoded Spaces Breaking UTM Tracking: Fix in 60 Seconds
Spaces in UTM parameters causing data fragmentation? Replace with %20 or use underscores. Quick fix for broken campaign tracking.
By Lily CRead article
troubleshooting7 min
Inconsistent UTM Tracking: Why Same Campaign Shows Multiple Values
Same campaign URL tracking different values in GA4? Duplicate parameters, mixed case, and encoding inconsistencies fragment your data. Fix guide inside.
By Julianne YoungRead article
troubleshooting7 min
Microsoft Ads Use msclkid But GA4 Thinks They're Organic Search
Your paid Bing ads include msclkid tracking, but GA4 doesn't recognize it. Here's why they show as organic traffic and how to fix it.
By Julianne YoungRead article
troubleshooting7 min
UTM Folder Structure Error: Common CMS Mistake
Your CMS is turning UTM parameters into folder paths. GA4 can't track them. Here's how to fix WordPress, Webflow, and other platforms.
By Lily CRead article
troubleshooting7 min
UTM Parameters in URL Path: Why GA4 Ignores Them
Your UTMs are in the URL path instead of query string. GA4 can't read them. Here's why it happens and how to fix it.
By Lily CRead article
troubleshooting8 min
Why Your GA4 Traffic Shows as 'Unassigned' (And How to Fix It)
20% of your traffic stuck in 'Unassigned' channel? Here's why GA4 doesn't recognize your utm_medium values and the exact fix.
By Julianne YoungRead article
troubleshooting7 min
How Uppercase UTM Parameters Fragment Your GA4 Data
Using 'Google' instead of 'google' in utm_source creates duplicate rows and makes reporting impossible. Learn how case sensitivity fragments data and how to fix it.
By Julianne YoungRead article
troubleshooting8 min
Missing utm_campaign in GA4: How It Breaks Your Reports
Understanding how missing campaign parameters create (not set) entries in GA4 and fragment your attribution reporting. Complete troubleshooting guide.
By Olivia JamesRead article
troubleshooting8 min
Paid Traffic Without Campaign Names: Why You Can't Track ROI
Missing utm_campaign on paid traffic makes ROI tracking impossible. Learn why campaign names are critical and how to fix missing campaign attribution.
By Olivia JamesRead article
troubleshooting8 min
Data Fragmentation: When One Platform Shows as 50+ Sources in GA4
Dozens of utm_source entries for the same email platform? This data fragmentation makes reporting impossible. Here's how it happens.
By Olivia JamesRead article
troubleshooting7 min
Your Facebook Traffic Shows as Referral Because GA4 Ignores fbclid
Facebook automatically adds fbclid to track clicks, but GA4 can't read it. Here's why your paid traffic looks like referrals and how to fix it.
By Julianne YoungRead article
troubleshooting6 min
How to Fix Campaign Details in UTM Source (Quick 5-Min Guide)
Stop fragmenting your GA4 data by putting campaign names in utm_source. Here's the exact fix to consolidate your traffic data and restore accurate reporting.
By Julianne YoungRead article