troubleshooting7 min
URL Too Long: GA4 Truncation Breaks Campaign Tracking
Your 500-character URL gets cut off at 420 chars in GA4. Campaign names disappear. Here's why and how to fix it.
By Olivia JamesRead article
UTMGuard Blog
Troubleshooting
Step-by-step guides to diagnose and fix common UTM tracking issues.
troubleshooting6 min
GA4 420 Character Limit Fix: Stop URL Truncation
Quick fix for GA4's 420-character URL limit. Stop losing campaign data to truncation. 5-minute solution.
By Olivia JamesRead article
troubleshooting8 min
Google Ads iOS App Tracking: When to Skip UTM Parameters
Google's wbraid parameter handles iOS app tracking automatically. Complete guide to tracking app installs and web-to-app conversions on iOS.
By Lily CRead article
troubleshooting6 min
Why utm_medium=CPC Breaks GA4 Channel Grouping (Case Matters!)
Using uppercase in utm_medium (CPC instead of cpc) causes all your paid traffic to show as Unassigned in GA4. Here's why case sensitivity matters and how to fix it.
By Julianne YoungRead article
troubleshooting6 min
Fix utm_medium Case Errors in 10 Minutes (Complete Guide)
Quick fix guide for uppercase utm_medium values causing Unassigned traffic in GA4. Learn how to find and fix CPC�cpc, EMAIL�email case errors across all platforms.
By Julianne YoungRead article
troubleshooting7 min
Pinterest Automatically Adds epik But Your GA4 Reports Are Still Broken
Pinterest's epik parameter tracks Pin clicks, but GA4 doesn't recognize it. Your promoted pins show as referral traffic without UTMs.
By Julianne YoungRead article
troubleshooting7 min
Add Required UTM Parameters to Twitter/X Ads
X Ads showing as referral? Add UTM parameters so GA4 can properly track your Twitter campaigns.
By Julianne YoungRead article
troubleshooting7 min
Add Required UTM Parameters to TikTok Ads (Complete Guide)
TikTok Ads showing as referral? Add UTM parameters so GA4 can properly track your TikTok campaigns and calculate ROI.
By Julianne YoungRead article
troubleshooting7 min
LinkedIn Sponsored Posts Include li_fat_id But Still Show as Referral
LinkedIn's li_fat_id parameter tracks ad clicks for LinkedIn, but GA4 doesn't recognize it. Your B2B campaigns appear as referral traffic without UTMs.
By Julianne YoungRead article
troubleshooting8 min
UTM Parameters Not Detected in GA4: Troubleshooting Guide
UTMs in your URL but GA4 doesn't see them? Complete troubleshooting guide for missing campaign attribution.
By Lily CRead article
troubleshooting6 min
How UTM Truncation Creates Duplicate Data in GA4
When GA4 truncates long UTM values at 100 characters, multiple campaigns can merge into duplicate rows. Learn how truncation breaks reporting.
By Olivia JamesRead article
troubleshooting7 min
GA4's 100-Character Limit: Why Long UTM Values Get Truncated
GA4 truncates UTM parameters longer than 100 characters, creating duplicate data and broken reporting. Learn the limits and how to avoid truncation.
By Olivia JamesRead article
troubleshooting7 min
UTM Parameters on Navigation Menus: The $50K Mistake
Why adding UTM parameters to header and footer navigation destroys campaign attribution and makes your best traffic sources look unprofitable.
By Lily CRead article
troubleshooting8 min
Internal Links Are Destroying Your Traffic Attribution
Discover how UTM parameters on internal links overwrite original traffic sources, destroying accurate attribution and campaign ROI tracking in GA4.
By Lily CRead article
troubleshooting7 min
Add Required UTM Parameters to Facebook Ads (Step-by-Step)
Facebook traffic showing as referral? Add UTM parameters so GA4 can properly track your Facebook Ads campaigns and calculate ROI.
By Julianne YoungRead article
troubleshooting7 min
Fix Pinterest UTM Conflict (Complete Guide)
Stop double-counting Pinterest Ads sessions in GA4. Learn why epik conflicts with manual UTMs and how to fix attribution errors in 5 minutes.
By Julianne YoungRead article
troubleshooting7 min
TikTok Adds ttclid to Every Ad Click But GA4 Can't Use It
TikTok's ttclid parameter tracks clicks for TikTok Ads Manager, but GA4 doesn't recognize it. Your campaigns show as referral traffic without UTMs.
By Julianne YoungRead article
troubleshooting7 min
Unencoded Spaces Breaking UTM Tracking: Fix in 60 Seconds
Spaces in UTM parameters causing data fragmentation? Replace with %20 or use underscores. Quick fix for broken campaign tracking.
By Lily CRead article
troubleshooting7 min
Inconsistent UTM Tracking: Why Same Campaign Shows Multiple Values
Same campaign URL tracking different values in GA4? Duplicate parameters, mixed case, and encoding inconsistencies fragment your data. Fix guide inside.
By Julianne YoungRead article
troubleshooting7 min
Microsoft Ads Use msclkid But GA4 Thinks They're Organic Search
Your paid Bing ads include msclkid tracking, but GA4 doesn't recognize it. Here's why they show as organic traffic and how to fix it.
By Julianne YoungRead article