UTMGuard Blog
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
Using utm_medium=newsletter or paid-social? These non-standard values break GA4 channel grouping. Here's the complete list to avoid.
Set up automated systems to prevent uppercase UTM parameters and case-related data fragmentation. Lock down your UTM builder and enforce lowercase permanently.
Master campaign-level ROI tracking with proper UTM campaign parameters. Calculate true profitability and optimize budget allocation across all channels.
Using 'Google' instead of 'google' in utm_source creates duplicate rows and makes reporting impossible. Learn how case sensitivity fragments data and how to fix it.
Comprehensive guide to lowercase UTM naming conventions. Learn the standard format, examples for every parameter, and how to enforce consistency.
A comprehensive guide explaining why UTM parameters are mandatory for proper GA4 attribution on Facebook, Microsoft, TikTok, LinkedIn, Twitter, and Pinterest advertising platforms.
UTM campaigns named 'promo', 'campaign', or 'ad' create analytics chaos. Here's why and how to fix it.
Understand why Google's gclid is the only click ID that works without UTM parameters in GA4, and learn what makes Google's native integration fundamentally different from all other advertising platforms.
Understanding how missing campaign parameters create (not set) entries in GA4 and fragment your attribution reporting. Complete troubleshooting guide.
Missing utm_campaign on paid traffic makes ROI tracking impossible. Learn why campaign names are critical and how to fix missing campaign attribution.
The definitive guide to utm_campaign best practices covering naming, structure, maintenance, and common mistakes.
Dozens of utm_source entries for the same email platform? This data fragmentation makes reporting impossible. Here's how it happens.
Facebook automatically adds fbclid to track clicks, but GA4 can't read it. Here's why your paid traffic looks like referrals and how to fix it.
Stop fragmenting your GA4 data by putting campaign names in utm_source. Here's the exact fix to consolidate your traffic data and restore accurate reporting.
Your campaigns named 'promo' or 'ad'? Here's the fastest way to fix them and prevent future generic names.
Discover why your Facebook, TikTok, and Microsoft paid ads appear as direct or referral traffic in GA4, and learn how to fix attribution failures caused by missing UTM parameters.
Stop putting campaign names, dates, and details in utm_source. Learn the proper UTM structure that prevents data fragmentation and enables accurate GA4 reporting.
You're getting cited in ChatGPT responses but GA4 shows nothing. Here's why ChatGPT traffic appears as Direct and the exact filter to track it properly.
Claude sends less traffic than ChatGPT, but users stay 16 minutes per session. Here's how to track this high-value AI source in Google Analytics 4.
Gemini traffic is buried under google.com referrals in GA4. Here's how to separate Gemini AI citations from regular Google traffic in your analytics.