UTMGuard Blog
Articles about platform conflicts.
Complete guide to tracking Yandex Direct advertising campaigns in Google Analytics 4 using yclid and UTM parameters for accurate attribution in Russian and international markets.
Complete guide to tracking Yahoo and Verizon Media advertising campaigns in Google Analytics 4 using vmcid and UTM parameters for accurate campaign attribution and conversion measurement.
Complete guide to tracking Snapchat advertising campaigns in Google Analytics 4 using both ScCid and UTM parameters for accurate attribution and conversion measurement.
A comprehensive guide explaining why UTM parameters are mandatory for proper GA4 attribution on Facebook, Microsoft, TikTok, LinkedIn, Twitter, and Pinterest advertising platforms.
Understand why Google's gclid is the only click ID that works without UTM parameters in GA4, and learn what makes Google's native integration fundamentally different from all other advertising platforms.
Discover why your Facebook, TikTok, and Microsoft paid ads appear as direct or referral traffic in GA4, and learn how to fix attribution failures caused by missing UTM parameters.
Step-by-step guide to properly tracking Facebook ads in Google Analytics 4 and fixing the common issue where paid Facebook traffic appears as referral traffic instead of paid social.
Understand why Google's gclid works independently in GA4 while Facebook's fbclid, Microsoft's msclkid, and other platform click IDs require UTM parameters for proper tracking.
Complete guide to tracking LinkedIn B2B campaigns in GA4 using both li_fat_id and UTM parameters for accurate attribution and conversion tracking across both platforms.
Learn why Microsoft Advertising's msclkid parameter alone causes paid traffic to appear as organic search in GA4, and how to properly track Microsoft Ads with UTM parameters.
A comprehensive guide to understanding which advertising platform click IDs have native GA4 support and which require UTM parameters for proper campaign tracking.
Step-by-step guide to properly tracking Reddit advertising campaigns in Google Analytics 4 using both rdt_cid and UTM parameters for accurate attribution and conversion tracking.
Learn why TikTok's ttclid parameter alone isn't enough for GA4 tracking, and how to properly set up TikTok ad campaigns with both ttclid and UTM parameters for complete attribution.
Learn why Google Analytics 4 cannot natively track Facebook's fbclid parameter and how to properly set up Facebook campaign tracking with UTM parameters.
Learn how to detect and fix platform click ID mismatches like fbclid with utm_source=tiktok, and understand the validation rules for proper click ID and source alignment in GA4 tracking.