UTMGuard Blog

UTM naming conventions, governance, and troubleshooting

Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.

best-practicesSeptember 20, 20257 min

A/B Testing with utm_content: Track Every Variant in GA4

Testing 2 headlines, 3 images, and 4 CTAs? utm_content tracks all variants so you know which combination wins.

By Olivia JamesUpdated September 20, 2025Read article