UTM Validation Documentation
Complete guide to fixing UTM tracking issues in Google Analytics 4. Learn about validation rules, common errors, and best practices.
URL Syntax Issues
Critical URL structure problems that break UTM tracking entirely.
13 validation rules covering fragment placement, encoding, special characters, and more.
Platform Conflicts
Auto-tagging conflicts that cause attribution issues.
10 validation rules for Google Ads, Facebook, Microsoft, TikTok, Twitter, and LinkedIn conflicts.
Data Consistency
Formatting and naming issues that fragment your data.
6 validation rules ensuring proper case, recognized values, and consistent formatting.
Attribution Problems
Misattribution and referrer issues that skew your analytics.
10 validation rules for referrer conflicts, internal links, generic sources, and more.
Best Practices
Optimization recommendations for better campaign tracking.
5 validation rules for email campaigns, display ads, search campaigns, and naming conventions.
Blog & Guides
In-depth troubleshooting guides and technical articles.
Step-by-step solutions for real-world UTM tracking problems.
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