best-practices7 min
How to Shorten UTM Campaign Names (Without Losing Context)
Best practices for creating short, meaningful UTM campaign names that stay under GA4's 420-char limit while remaining clear.
By Olivia JamesRead article
UTMGuard Blog
Best Practices
Expert recommendations for UTM parameter naming conventions and campaign structure.
best-practices8 min
Prevent URL Truncation in GA4: Proactive Solutions
Stop GA4 from truncating your campaign URLs. Automated validation, team training, and monitoring to prevent tracking loss.
By Alex ParkerRead article
best-practices7 min
GA4 Lowercase UTM Requirements: Complete Reference Guide
GA4 requires specific lowercase values for utm_medium to work with channel grouping. Here's the complete list of required formats and why they must be lowercase.
By Olivia JamesRead article
best-practices9 min
UTM Value Formatting Rules: Style Guide for Consistent Tracking
Standardize UTM parameter formatting across your team. Complete style guide covering case, separators, special characters, and length limits.
By Olivia JamesRead article
best-practices8 min
Prevent UTM Encoding Issues: Proactive Quality Control Guide
Stop UTM encoding errors before they corrupt tracking. Implement validation, team training, and automated checks to ensure reliable campaign data.
By Lily CRead article
best-practices7 min
URL Encoding: Space vs Plus Sign - Which Should You Use?
%20 or + for spaces in UTM parameters? Learn the difference, browser compatibility, and best practices for reliable space encoding.
By Lily CRead article
best-practices8 min
ROI Tracking with utm_id: Complete Guide to GA4 ROAS
Track return on ad spend (ROAS) for LinkedIn, TikTok, and all paid campaigns in GA4 using utm_id cost import.
By Natalia KowalskiRead article
best-practices8 min
utm_id: The Missing Link for Cost Data Import in GA4
GA4 can't import ad spend without utm_id. Here's why this parameter is critical for ROI tracking.
By Alex ParkerRead article
best-practices7 min
utm_term vs gclid: When to Use Which for Search Tracking
Google Ads uses gclid, not utm_term. Here's exactly when to use each parameter for search tracking.
By Julianne YoungRead article
best-practices7 min
When to Use utm_id (And When to Skip It)
utm_id is required for some campaigns but unnecessary for others. Here's exactly when you need it.
By Natalia KowalskiRead article
best-practices18 min
The Complete UTM Tracking Guide for GA4 (2025)
Everything you need to know about UTM tracking in Google Analytics 4. Learn all 5 UTM parameters, GA4 channel grouping logic, platform-specific guides, common issues, and best practices for accurate campaign attribution.
By Alex ParkerRead article
best-practices8 min
Paid Search Keyword Tracking: Complete Guide to utm_term
Track every search keyword's performance with utm_term. Setup, analysis, optimization, and ROI measurement.
By Olivia JamesRead article
best-practices7 min
Paid Search Without utm_term: Can't Track Which Keywords Convert
Running search ads without utm_term? You can't tell which keywords drive ROI. Here's why it matters and how to fix it.
By Olivia JamesRead article
best-practices7 min
Prevent UTM Syntax Errors: Validation Checklist
Stop UTM syntax errors before they break tracking. Complete prevention checklist for URL structure, validation, and team processes.
By Lily CRead article
best-practices7 min
UTM Length Best Practices: Character Limits & Naming Guidelines
Complete guide to UTM parameter character limits, optimal lengths, and naming conventions that prevent truncation while maintaining tracking clarity.
By Olivia JamesRead article
best-practices9 min
How to Preserve Original Traffic Sources in GA4
Best practices for maintaining accurate traffic attribution throughout the user journey. Learn when to use UTMs and when to avoid them.
By Olivia JamesRead article
best-practices7 min
Prevent URL Sharing Errors: Ensure UTMs Survive Copy-Paste
UTMs breaking when users share links? Learn how to ensure URL parameters survive copying, messaging apps, social platforms, and SMS.
By Lily CRead article
best-practices10 min
URL Encoding Complete Guide: Master UTM Parameter Encoding
Comprehensive guide to URL encoding for UTM parameters. Learn when to encode, which characters need encoding, and how to avoid common mistakes.
By Lily CRead article
best-practices8 min
Email Campaign Tracking: Complete UTM Best Practices Guide
Master email UTM tracking with this comprehensive guide covering ESPs, automation, A/B testing, and GA4 attribution.
By Olivia JamesRead article
best-practices6 min
Fix Email Medium Mismatch in 5 Minutes (Quick Guide)
Your email campaigns using wrong utm_medium? Here's the fastest way to fix it in every major ESP.
By Olivia JamesRead article