technical-guides7 min
URL Length SEO Impact: Does It Hurt Rankings?
Long UTM parameters make URLs massive. Does URL length hurt SEO? What about GA4's 420-char limit? Here's what actually matters.
By Olivia JamesRead article
UTMGuard Blog
Technical Guides
In-depth technical guides for advanced UTM tracking and analytics implementation.
technical-guides9 min
iOS Enhanced Conversions Tracking with wbraid (2025 Guide)
Complete guide to Google's wbraid for iOS conversion tracking post-iOS 14. Learn how enhanced conversions work, SKAdNetwork integration, and Firebase setup.
By Natalia KowalskiRead article
technical-guides7 min
wbraid vs gclid: Understanding the Differences
Technical comparison of Google's wbraid and gclid parameters. When to use each for web campaigns vs iOS app campaigns.
By Julianne YoungRead article
technical-guides10 min
Google App Campaigns Tracking: Complete Setup Guide (2025)
Complete guide to tracking Google App campaigns with wbraid (iOS) and gclid (Android). Step-by-step Firebase setup, conversion tracking, and troubleshooting.
By Olivia JamesRead article
technical-guides7 min
GA4 Channel Assignment Failure: When All Traffic Becomes Unassigned
Understand why GA4 fails to assign traffic to channels and how case sensitivity, typos, and non-standard mediums create Unassigned traffic.
By Olivia JamesRead article
technical-guides6 min
UTM Medium Case Sensitivity: Why cpc ≠ CPC in GA4
GA4 treats cpc and CPC as completely different values. Learn why case sensitivity matters for utm_medium and how it affects channel grouping.
By Alex ParkerRead article
technical-guides7 min
twclid vs Manual UTM Parameters: Twitter/X Ads Tracking Guide
Complete comparison of Twitter/X's twclid vs manual UTMs. How to track Twitter Ads correctly in GA4 and Twitter Analytics.
By Julianne YoungRead article
technical-guides7 min
ttclid vs Manual UTM Parameters: Why TikTok Ads Need BOTH
TikTok's ttclid handles pixel tracking but GA4 can't read it. Here's why you need both ttclid AND manual UTM parameters for complete attribution.
By Julianne YoungRead article
technical-guides7 min
Platform Click ID Conflicts: Complete Technical Guide
Complete technical analysis of platform click IDs (gclid, fbclid, ttclid, etc.) and their relationship with GA4 tracking and manual UTM parameters.
By Julianne YoungRead article
technical-guides12 min
Shopify UTM Tracking: Complete Setup Guide (2025)
Step-by-step guide to implementing UTM tracking on Shopify stores. Learn how to track email campaigns, social ads, affiliate links, and measure campaign ROI in GA4.
By Natalia KowalskiRead article
technical-guides13 min
WordPress UTM Tracking: Complete Setup Guide (2025)
Step-by-step guide to implementing UTM tracking on WordPress websites. Learn GA4 integration, WooCommerce tracking, email campaigns, and measure content marketing ROI.
By Lily CRead article
technical-guides8 min
URL Structure and UTM Basics: Complete Beginner's Guide
Learn URL structure fundamentals: paths, query strings, fragments. Master UTM parameter placement for perfect GA4 tracking.
By Lily CRead article
technical-guides8 min
LinkedIn li_fat_id Explained: Complete Technical Guide
Understanding LinkedIn's li_fat_id auto-tagging parameter. Learn how it captures B2B targeting data, integrates with GA4, and why it's superior to manual UTMs for LinkedIn Ads tracking.
By Julianne YoungRead article
technical-guides9 min
iOS 14 Privacy & UTM Tracking: The gbraid Solution
How Google's gbraid adapts to iOS 14 privacy restrictions. Complete guide to tracking Safari and iOS users after Apple's ATT and ITP updates.
By Olivia JamesRead article
technical-guides7 min
Safari Tracking Best Practices with gbraid (2025)
Optimize Google Ads Safari tracking using gbraid parameter. Complete guide to ITP, attribution windows, and conversion tracking.
By Julianne YoungRead article
technical-guides8 min
fbclid vs Manual UTM Parameters: Complete Technical Comparison
Detailed comparison of Facebook's fbclid auto-tagging vs manual UTM parameters. One is clearly superior for Facebook Ads.
By Julianne YoungRead article
technical-guides8 min
Prevent Pinterest Tracking Errors (Complete Guide)
Set up Pinterest Ads tracking correctly from day one. Complete prevention guide with setup checklist, common mistakes to avoid, and troubleshooting tips.
By Julianne YoungRead article
technical-guides9 min
Pinterest Attribution Best Practices (2025 Guide)
Complete guide to optimizing Pinterest Ads tracking with epik parameter. Best practices for clean attribution, conversion tracking, and avoiding common mistakes.
By Julianne YoungRead article
technical-guides7 min
URL Parsing Corruption: When Multiple ? Breaks Tracking
Multiple question marks corrupt URL parameter parsing. Learn how browsers handle malformed URLs and why GA4 misses campaign data.
By Lily CRead article
technical-guides9 min
Complete List of GA4-Recognized utm_medium Values (2025 Guide)
The definitive reference for utm_medium values that GA4 actually recognizes. Includes regex patterns, channel mappings, and validation rules.
By Olivia JamesRead article