UTMGuard Blog
In-depth technical guides for advanced UTM tracking and analytics implementation.
Step-by-step guide to implementing UTM tracking on Shopify stores. Learn how to track email campaigns, social ads, affiliate links, and measure campaign ROI in GA4.
Step-by-step guide to implementing UTM tracking on WordPress websites. Learn GA4 integration, WooCommerce tracking, email campaigns, and measure content marketing ROI.
Learn URL structure fundamentals: paths, query strings, fragments. Master UTM parameter placement for perfect GA4 tracking.
Understanding LinkedIn's li_fat_id auto-tagging parameter. Learn how it captures B2B targeting data, integrates with GA4, and why it's superior to manual UTMs for LinkedIn Ads tracking.
How Google's gbraid adapts to iOS 14 privacy restrictions. Complete guide to tracking Safari and iOS users after Apple's ATT and ITP updates.
Optimize Google Ads Safari tracking using gbraid parameter. Complete guide to ITP, attribution windows, and conversion tracking.
Detailed comparison of Facebook's fbclid auto-tagging vs manual UTM parameters. One is clearly superior for Facebook Ads.
Set up Pinterest Ads tracking correctly from day one. Complete prevention guide with setup checklist, common mistakes to avoid, and troubleshooting tips.
Complete guide to optimizing Pinterest Ads tracking with epik parameter. Best practices for clean attribution, conversion tracking, and avoiding common mistakes.
Multiple question marks corrupt URL parameter parsing. Learn how browsers handle malformed URLs and why GA4 misses campaign data.
The definitive reference for utm_medium values that GA4 actually recognizes. Includes regex patterns, channel mappings, and validation rules.
Technical guide to URL structure: query strings vs paths. Learn why UTM parameters must be in query strings for GA4 tracking.
Using utm_medium=newsletter or paid-social? These non-standard values break GA4 channel grouping. Here's the complete list to avoid.
React, Vue, and Angular apps using hash routing break UTM tracking. Here's how to fix SPA campaign attribution in GA4.
Complete comparison of Microsoft Ads' msclkid auto-tagging vs manual UTM parameters. One is clearly superior.
Import LinkedIn, TikTok, and other ad platform costs into GA4 to calculate ROAS. Full walkthrough with CSV templates.
Stop users from sharing URLs with tracking parameters and prevent attribution pollution across social platforms. JavaScript cleanup methods included.
Complete technical comparison of Google Ads auto-tagging (gclid) vs manual UTM parameters. One is clearly superior.
Comprehensive technical guide to internal linking, UTM parameters, GA4 attribution, and proper implementation for developers and marketers.
Technical comparison of Google's gbraid and gclid parameters. When Google uses each, how they differ, and why it matters for tracking.