UTMGuard Blog

UTM naming conventions, governance, and troubleshooting

Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.

best-practicesNovember 24, 20258 min

URL Builder Validation: Catch Errors Before Campaign Launch

Building campaign URLs manually? Add validation to catch duplicates, encoding errors, and syntax mistakes before they corrupt your GA4 data.

By Lily CUpdated November 24, 2025Read article

best-practicesNovember 24, 20257 min

Why utm_medium=email is Critical for Email Campaigns

GA4 relies on utm_medium to categorize traffic. Here's why email campaigns MUST use utm_medium=email.

By Olivia JamesUpdated November 24, 2025Read article

troubleshootingNovember 23, 20257 min

Inconsistent UTM Tracking: Why Same Campaign Shows Multiple Values

Same campaign URL tracking different values in GA4? Duplicate parameters, mixed case, and encoding inconsistencies fragment your data. Fix guide inside.

By Julianne YoungUpdated December 19, 2025Read article

analyticsNovember 23, 20257 min

Measuring the Real Value of AI Chatbot Traffic in GA4

First-session conversion rates make AI traffic look worthless. Here are the 6 metrics that actually reveal whether ChatGPT and Perplexity referrals drive business value.

By Olivia JamesUpdated November 23, 2025Read article

best-practicesNovember 23, 20259 min

Prevent Duplicate Parameters: Best Practices for Clean URLs

Stop duplicate UTM parameters before they happen. Learn coding patterns, validation techniques, and team workflows that eliminate parameter duplication.

By Lily CUpdated November 23, 2025Read article

best-practicesNovember 23, 20258 min

URL Parameters Best Practices: Complete Guide 2024

Master URL parameter structure, naming, encoding, and validation. Best practices for bulletproof campaign tracking in GA4.

By Olivia JamesUpdated November 23, 2025Read article

technical-guidesNovember 23, 20257 min

URL Parsing Corruption: When Multiple ? Breaks Tracking

Multiple question marks corrupt URL parameter parsing. Learn how browsers handle malformed URLs and why GA4 misses campaign data.

By Lily CUpdated November 23, 2025Read article

analyticsNovember 22, 20257 min

AI Traffic Has High Engagement But Won't Convert (Here's Why)

Your AI chatbot traffic spends 8 minutes on site and views 5 pages, but conversion rate is 0.3 percent. Here's the disconnect and how to fix it.

By Olivia JamesUpdated November 22, 2025Read article

URL SyntaxNovember 22, 20259 min

How to Prevent Double URL Encoding: The Complete Prevention Guide

Stop double-encoding before it happens. Comprehensive strategies, tools, and workflows to ensure your UTM parameters never get encoded twice.

By Lily CUpdated November 22, 2025Read article

best-practicesNovember 22, 20256 min

Prevent URL Syntax Errors: Complete Pre-Launch Checklist

5-minute validation checklist to catch URL syntax errors before campaigns launch. Prevent broken tracking, parameter parsing failures, and data loss.

By Lily CUpdated November 22, 2025Read article

URL SyntaxNovember 22, 20258 min

URL Encoding Automation Errors: Why Marketing Tools Double-Encode UTMs

Discover how marketing automation platforms, email tools, and APIs create double-encoding errors. Learn to identify and prevent automation-induced URL encoding issues.

By Lily CUpdated November 22, 2025Read article

URL SyntaxNovember 22, 20257 min

Why UTM Shows '%20' Literal Instead of Space: Double-Encoding Explained

Fix campaign names showing literal %20, %2520, and %26 characters in Google Analytics. Understand why double-encoding creates these artifacts and how to prevent them.

By Lily CUpdated November 22, 2025Read article

attribution-errorsNovember 21, 20256 min

Missing UTM Parameters on Partner Links Cost You Attribution

Partners driving traffic but not showing in GA4? Missing UTM parameters on partner links make their valuable traffic invisible.