UTMGuard Blog
Campaign attribution, tracking, and source identification best practices.
Generic UTM source values like 'social' or 'newsletter' destroy campaign attribution. Learn why specificity matters and how to fix vague source tracking.
Everything you need for successful GA4 cost data import: platform click IDs, utm_id setup, account links, and validation.
Master platform identification using utm_source values. Learn how to accurately track and attribute traffic from every marketing platform in GA4.
Master utm_id implementation with gclid, fbclid, and other platform click IDs for complete GA4 cost data import and ROI tracking.
Using utm_id without gclid, fbclid, or other platform click IDs breaks cost data import in GA4. Learn why and how to fix it.
Complete reference guide for valid utm_source and utm_medium combinations that work correctly with GA4 channel grouping.
Understand exactly how GA4 uses utm_source and utm_medium to assign traffic to channels. Master the logic behind channel grouping.
Using utm_source=google with utm_medium=social breaks GA4 attribution. Learn why this conflicts and how to fix YouTube and Google+ campaigns.
Social sharing widgets and cross-platform posting create referrer-UTM conflicts that muddy attribution data
Step-by-step process to identify and fix paid campaigns running without auto-tagging or UTM parameters
Step-by-step instructions to replace vague utm_source values with specific platform identifiers for accurate campaign attribution in GA4.
Complete troubleshooting guide for fixing utm_id campaigns missing platform click IDs that break GA4 cost data import.
Step-by-step guide to identify and fix source-medium conflicts that break GA4 channel grouping and attribution reporting.
Diagnose and resolve conflicts between HTTP referrer domains and utm_source values for accurate attribution
Complete guide to enabling gclid, fbclid, msclkid, and other auto-tagging across Google, Facebook, Microsoft, and more
Learn how to create clear, descriptive utm_source values that make campaign attribution obvious and actionable in Google Analytics 4.
GA4 cost data showing $0 despite active campaigns? Learn why missing gclid, fbclid, and other click IDs break cost data import.
Discover how incompatible source-medium combinations destroy channel grouping and attribution in GA4. Learn which pairs to avoid.
Understand when to use platform auto-tagging (gclid, fbclid) vs manual UTM parameters for paid campaigns