attribution7 min
Paid Campaign Tracking Checklist: Never Miss Auto-Tagging Again
Complete pre-launch checklist ensuring all paid campaigns have proper auto-tagging and UTM parameters
By Olivia JamesRead article
UTMGuard Blog
Attribution
Campaign attribution, tracking, and source identification best practices.
attribution7 min
Paid Traffic Without Tracking: The Auto-Tagging Failure
Auto-tagging disabled causes paid traffic to appear as direct or referral, destroying attribution and ROI tracking
By Alex ParkerRead article
attribution7 min
Partner Link Validation: Ensuring Referrer Accuracy
Validate that partner and affiliate links have correct utm_source matching actual referring domains
By Julianne YoungRead article
attribution7 min
Referrer Domain Mismatch: When UTM Source Doesn't Match Referrer
UTM source claiming facebook but referrer shows twitter breaks attribution trust and indicates link sharing issues
By Olivia JamesRead article
attribution7 min
Referrer-Source Alignment Best Practices for Attribution
Maintain consistency between HTTP referrer and utm_source for trustworthy attribution data
By Alex ParkerRead article
attribution7 min
Why UTM Source Specificity Matters for Accurate Attribution
Generic UTM source values like 'social' or 'newsletter' destroy campaign attribution. Learn why specificity matters and how to fix vague source tracking.
By Olivia JamesRead article
attribution8 min
GA4 Cost Data Import Requirements: Complete Checklist
Everything you need for successful GA4 cost data import: platform click IDs, utm_id setup, account links, and validation.
By Julianne YoungRead article
attribution8 min
Platform Identification with UTM Parameters: Best Practices
Master platform identification using utm_source values. Learn how to accurately track and attribute traffic from every marketing platform in GA4.
By Julianne YoungRead article
attribution9 min
UTM ID Complete Setup Guide with Platform Click IDs
Master utm_id implementation with gclid, fbclid, and other platform click IDs for complete GA4 cost data import and ROI tracking.
By Alex ParkerRead article
attribution8 min
UTM ID Without Platform Click IDs: Why Cost Data Import Fails
Using utm_id without gclid, fbclid, or other platform click IDs breaks cost data import in GA4. Learn why and how to fix it.
By Julianne YoungRead article
attribution9 min
UTM Source-Medium Combinations Guide: Best Practices
Complete reference guide for valid utm_source and utm_medium combinations that work correctly with GA4 channel grouping.
By Olivia JamesRead article
attribution9 min
GA4 Channel Grouping Logic: How Source-Medium Determines Channels
Understand exactly how GA4 uses utm_source and utm_medium to assign traffic to channels. Master the logic behind channel grouping.
By Olivia JamesRead article
attribution7 min
Google + Social Medium Error: Why This UTM Combination Fails
Using utm_source=google with utm_medium=social breaks GA4 attribution. Learn why this conflicts and how to fix YouTube and Google+ campaigns.
By Julianne YoungRead article
attribution7 min
Link Sharing Attribution Errors from Referrer Mismatches
Social sharing widgets and cross-platform posting create referrer-UTM conflicts that muddy attribution data
By Olivia JamesRead article
attribution7 min
Fix Untagged Paid Campaigns Missing Click IDs
Step-by-step process to identify and fix paid campaigns running without auto-tagging or UTM parameters
By Alex ParkerRead article
attribution8 min
How to Fix Generic UTM Source Names (Complete Guide)
Step-by-step instructions to replace vague utm_source values with specific platform identifiers for accurate campaign attribution in GA4.
By Lily CRead article
attribution8 min
How to Fix UTM ID Platform Click ID Issues (Step-by-Step)
Complete troubleshooting guide for fixing utm_id campaigns missing platform click IDs that break GA4 cost data import.
By Julianne YoungRead article
attribution8 min
How to Fix Conflicting UTM Channel Medium Combinations
Step-by-step guide to identify and fix source-medium conflicts that break GA4 channel grouping and attribution reporting.
By Julianne YoungRead article
attribution7 min
How to Fix Referrer-UTM Source Mismatch Errors
Diagnose and resolve conflicts between HTTP referrer domains and utm_source values for accurate attribution
By Lily CRead article
attribution7 min
How to Enable Auto-Tagging on All Ad Platforms
Complete guide to enabling gclid, fbclid, msclkid, and other auto-tagging across Google, Facebook, Microsoft, and more
By Julianne YoungRead article