Free tool
UTM Builder with Ad Platform Macros
Generate encoded URLs, keep naming normalized, and drop in the right macros per ad platform. Use the macro toggle or build plain UTMs for clean analytics.
Google Ads UTM Builder
Search and Performance Max campaigns with auto-tagged IDs.
Macros includedSEO-friendlyCopy ready
Meta Ads UTM Builder
Facebook and Instagram campaigns with rich creative context.
Macros includedSEO-friendlyCopy ready
LinkedIn Ads UTM Builder
B2B-ready UTMs with member data macros.
Macros includedSEO-friendlyCopy ready
Microsoft Ads UTM Builder
Bing campaigns mapped to GA4-friendly UTMs.
Macros includedSEO-friendlyCopy ready
TikTok Ads UTM Builder
Track paid social from TikTok with creative-level macros.
Macros includedSEO-friendlyCopy ready
X (Twitter) Ads UTM Builder
Stay consistent with X Ads tokenization.
Macros includedSEO-friendlyCopy ready
UTM
Get Your Free Audit in 60 Seconds
Connect GA4, run the scan, and see exactly where tracking is leaking budget. No credit card required.
Trusted by growth teams and agencies to keep attribution clean.