UTMGuard Blog
Understanding URL structure, encoding, and syntax requirements for UTM parameters.
Discover how special characters like !, @, #, and & in UTM parameters cause tracking failures, URL parsing errors, and data loss. Learn which characters are safe and how to fix issues.
Understand how URL delimiter characters like &, =, ?, and # break UTM tracking. Learn to identify and fix these critical structural errors in campaign URLs.
Complete pre-launch checklist for validating UTM parameters. Ensure error-free campaign tracking with this comprehensive quality control guide used by top marketing teams.
Discover why spaces in UTM parameters fragment your analytics data across multiple rows and how to fix this critical tracking issue that's costing marketers thousands.
Learn why 'Facebook' and 'facebook' in your UTM parameters create separate data rows and how case sensitivity issues cost marketers accurate campaign tracking.
Master UTM naming conventions with this comprehensive guide. Learn industry standards, avoid common pitfalls, and ensure consistent campaign tracking across your entire organization.
Learn the 10 most common URL encoding mistakes that fragment campaign data. Real examples, fixes, and prevention strategies for error-free UTM parameters.
Master the RFC 3986 URL encoding standard to ensure your UTM parameters are properly formatted. Learn the official rules and avoid common encoding mistakes.
Learn to validate URL encoding in UTM parameters with comprehensive testing methods. Detect malformed encoding, verify compliance, and ensure error-free tracking.
Stop double-encoding before it happens. Comprehensive strategies, tools, and workflows to ensure your UTM parameters never get encoded twice.
Discover how marketing automation platforms, email tools, and APIs create double-encoding errors. Learn to identify and prevent automation-induced URL encoding issues.
Fix campaign names showing literal %20, %2520, and %26 characters in Google Analytics. Understand why double-encoding creates these artifacts and how to prevent them.
Stop UTM inconsistency before it fragments your analytics. Learn proven automation strategies, validation tools, and team processes that ensure clean campaign tracking.
Comprehensive reference guide for safe characters in UTM parameters. Learn exactly which characters work, which break tracking, and best practices for bulletproof campaign URLs.
Understand how malformed percent encoding (%2G, %ZZ) breaks UTM tracking. Learn to identify invalid encoding patterns and fix these critical URL errors.
Step-by-step guide to fix double URL encoding in campaign tracking. Decode URLs, repair analytics data, and prevent future double-encoding errors.
Complete troubleshooting guide for special character errors in UTM parameters. Learn to identify, fix, and prevent these critical tracking issues.
Step-by-step guide to identifying and fixing spaces in UTM parameters that fragment your analytics data. Includes tools, scripts, and prevention strategies.
Step-by-step guide to fixing malformed percent encoding in UTM parameters. Recover broken campaign tracking and prevent future encoding errors.
Discover why double-encoding breaks UTM tracking and how %20 becomes %2520. Learn to identify, fix, and prevent double-encoding that fragments your analytics data.