best-practices9 min
How to Preserve Original Traffic Sources in GA4
Best practices for maintaining accurate traffic attribution throughout the user journey. Learn when to use UTMs and when to avoid them.
By Olivia JamesRead article
UTMGuard Blog
UTM naming conventions, governance, and troubleshooting
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
troubleshooting7 min
UTM Parameters on Navigation Menus: The $50K Mistake
Why adding UTM parameters to header and footer navigation destroys campaign attribution and makes your best traffic sources look unprofitable.
By Lily CRead article
troubleshooting8 min
Internal Links Are Destroying Your Traffic Attribution
Discover how UTM parameters on internal links overwrite original traffic sources, destroying accurate attribution and campaign ROI tracking in GA4.
By Lily CRead article
analytics8 min
Preparing for AI-First Discovery: 2026 SEO Strategy
By 2026, more people will discover content through AI than traditional search. Here's how to position your content strategy for the shift before competitors do.
By Olivia JamesRead article
technical-guides9 min
iOS 14 Privacy & UTM Tracking: The gbraid Solution
How Google's gbraid adapts to iOS 14 privacy restrictions. Complete guide to tracking Safari and iOS users after Apple's ATT and ITP updates.
By Olivia JamesRead article
technical-guides7 min
Safari Tracking Best Practices with gbraid (2025)
Optimize Google Ads Safari tracking using gbraid parameter. Complete guide to ITP, attribution windows, and conversion tracking.
By Julianne YoungRead article
analytics7 min
Creating GA4 Segments for AI Traffic Analysis (Step-by-Step)
GA4's default reports lump all AI traffic together. Here's how to build segments that separate ChatGPT power users from first-time Perplexity visitors for meaningful analysis.
By Olivia JamesRead article
technical-guides8 min
fbclid vs Manual UTM Parameters: Complete Technical Comparison
Detailed comparison of Facebook's fbclid auto-tagging vs manual UTM parameters. One is clearly superior for Facebook Ads.
By Julianne YoungRead article
troubleshooting7 min
Add Required UTM Parameters to Facebook Ads (Step-by-Step)
Facebook traffic showing as referral? Add UTM parameters so GA4 can properly track your Facebook Ads campaigns and calculate ROI.
By Julianne YoungRead article
troubleshooting7 min
Fix Pinterest UTM Conflict (Complete Guide)
Stop double-counting Pinterest Ads sessions in GA4. Learn why epik conflicts with manual UTMs and how to fix attribution errors in 5 minutes.
By Julianne YoungRead article
technical-guides8 min
Prevent Pinterest Tracking Errors (Complete Guide)
Set up Pinterest Ads tracking correctly from day one. Complete prevention guide with setup checklist, common mistakes to avoid, and troubleshooting tips.
By Julianne YoungRead article
troubleshooting7 min
TikTok Adds ttclid to Every Ad Click But GA4 Can't Use It
TikTok's ttclid parameter tracks clicks for TikTok Ads Manager, but GA4 doesn't recognize it. Your campaigns show as referral traffic without UTMs.
By Julianne YoungRead article
analytics7 min
Using AI Traffic Data to Guide Your Content Strategy
Your GA4 AI traffic patterns reveal exactly what topics, formats, and questions your audience cares about. Here's how to turn those signals into a content roadmap.
By Olivia JamesRead article
technical-guides9 min
Pinterest Attribution Best Practices (2025 Guide)
Complete guide to optimizing Pinterest Ads tracking with epik parameter. Best practices for clean attribution, conversion tracking, and avoiding common mistakes.
By Julianne YoungRead article
best-practices7 min
Prevent URL Sharing Errors: Ensure UTMs Survive Copy-Paste
UTMs breaking when users share links? Learn how to ensure URL parameters survive copying, messaging apps, social platforms, and SMS.
By Lily CRead article
troubleshooting7 min
Unencoded Spaces Breaking UTM Tracking: Fix in 60 Seconds
Spaces in UTM parameters causing data fragmentation? Replace with %20 or use underscores. Quick fix for broken campaign tracking.
By Lily CRead article
best-practices10 min
URL Encoding Complete Guide: Master UTM Parameter Encoding
Comprehensive guide to URL encoding for UTM parameters. Learn when to encode, which characters need encoding, and how to avoid common mistakes.
By Lily CRead article
analytics7 min
ChatGPT vs Perplexity vs Gemini: Which AI Sends the Best Traffic?
ChatGPT dominates volume, Claude tops engagement, Perplexity shows fastest growth. Here's which AI platform delivers the most value for your content.
By Olivia JamesRead article
best-practices8 min
Email Campaign Tracking: Complete UTM Best Practices Guide
Master email UTM tracking with this comprehensive guide covering ESPs, automation, A/B testing, and GA4 attribution.
By Olivia JamesRead article
best-practices6 min
Fix Email Medium Mismatch in 5 Minutes (Quick Guide)
Your email campaigns using wrong utm_medium? Here's the fastest way to fix it in every major ESP.
By Olivia JamesRead article