UTMGuard Blog
Proven strategies and conventions for UTM parameter management.
Stop creating orphaned UTM parameters forever with templates, validation, and automated checks that ensure every campaign has complete tracking.
Set up partner link tracking that actually works. Generate unique UTM links, monitor attribution, and prove partnership ROI.
Set up referral traffic tracking that works. From partner links to press mentions, ensure every external link gets proper GA4 attribution.
GA4 has strict but undocumented rules for utm_source values. Use the wrong format and attribution breaks. Here's the complete rulebook.