technical-guides7 min
twclid vs Manual UTM Parameters: Twitter/X Ads Tracking Guide
Complete comparison of Twitter/X's twclid vs manual UTMs. How to track Twitter Ads correctly in GA4 and Twitter Analytics.
By Julianne YoungRead article
UTMGuard Blog
UTM naming conventions, governance, and troubleshooting
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
troubleshooting7 min
Add Required UTM Parameters to Twitter/X Ads
X Ads showing as referral? Add UTM parameters so GA4 can properly track your Twitter campaigns.
By Julianne YoungRead article
technical-guides7 min
ttclid vs Manual UTM Parameters: Why TikTok Ads Need BOTH
TikTok's ttclid handles pixel tracking but GA4 can't read it. Here's why you need both ttclid AND manual UTM parameters for complete attribution.
By Julianne YoungRead article
troubleshooting7 min
Add Required UTM Parameters to TikTok Ads (Complete Guide)
TikTok Ads showing as referral? Add UTM parameters so GA4 can properly track your TikTok campaigns and calculate ROI.
By Julianne YoungRead article
URL Syntax8 min
Special Characters in UTM Parameters: Why They Break Campaign Tracking
Discover how special characters like !, @, #, and & in UTM parameters cause tracking failures, URL parsing errors, and data loss. Learn which characters are safe and how to fix issues.
By Lily CRead article
URL Syntax7 min
URL Delimiter Characters: The Hidden UTM Parameter Breakers
Understand how URL delimiter characters like &, =, ?, and # break UTM tracking. Learn to identify and fix these critical structural errors in campaign URLs.
By Lily CRead article
URL Syntax9 min
UTM Validation Checklist: Pre-Launch Campaign Quality Control
Complete pre-launch checklist for validating UTM parameters. Ensure error-free campaign tracking with this comprehensive quality control guide used by top marketing teams.
By Lily CRead article
URL Syntax8 min
Spaces in UTM Parameters: Why Your Campaign Data Gets Fragmented
Discover why spaces in UTM parameters fragment your analytics data across multiple rows and how to fix this critical tracking issue that's costing marketers thousands.
By Lily CRead article
URL Syntax7 min
UTM Case Sensitivity: How Mixed Capitalization Fragments Your Data
Learn why 'Facebook' and 'facebook' in your UTM parameters create separate data rows and how case sensitivity issues cost marketers accurate campaign tracking.
By Lily CRead article
URL Syntax11 min
UTM Naming Conventions 2024: The Complete Standard
Master UTM naming conventions with this comprehensive guide. Learn industry standards, avoid common pitfalls, and ensure consistent campaign tracking across your entire organization.
By Olivia JamesRead article
attribution-errors6 min
Why utm_source=null Makes Your Campaign Data Invisible in GA4
Using 'null' as utm_source tells GA4 'no source exists' instead of 'source is null'. Here's why this destroys attribution and how to fix it.
By Olivia JamesRead article
attribution7 min
Referrer-Source Alignment Best Practices for Attribution
Maintain consistency between HTTP referrer and utm_source for trustworthy attribution data
By Alex ParkerRead article
attribution-errors7 min
Reserved Keywords in utm_source Break GA4 Attribution (The Forbidden List)
Using 'null', 'undefined', or '(not set)' in utm_source makes your campaign data invisible in GA4. Here's the complete forbidden keyword list.
By Olivia JamesRead article
best-practices9 min
UTM Value Formatting Rules: Style Guide for Consistent Tracking
Standardize UTM parameter formatting across your team. Complete style guide covering case, separators, special characters, and length limits.
By Olivia JamesRead article
utm-best-practices8 min
How to Prevent Incomplete UTM Tagging (Permanent Fix)
Stop creating orphaned UTM parameters forever with templates, validation, and automated checks that ensure every campaign has complete tracking.
By Olivia JamesRead article
best-practices8 min
Prevent UTM Encoding Issues: Proactive Quality Control Guide
Stop UTM encoding errors before they corrupt tracking. Implement validation, team training, and automated checks to ensure reliable campaign data.
By Lily CRead article
best-practices7 min
URL Encoding: Space vs Plus Sign - Which Should You Use?
%20 or + for spaces in UTM parameters? Learn the difference, browser compatibility, and best practices for reliable space encoding.
By Lily CRead article
attribution-errors7 min
utm_source Without utm_medium: Why Your Campaigns Disappear
Added utm_source but campaign traffic shows as (direct)? utm_medium is required—here's how GA4's attribution hierarchy actually works.
By Olivia JamesRead article
attribution-errors6 min
Why GA4 Shows 'Unassigned' for utm_source (The Orphaned Parameter Fix)
utm_source tracked but GA4 shows 'Unassigned' traffic? Missing utm_medium creates orphaned parameters that break attribution.
By Olivia JamesRead article
technical-guides7 min
Platform Click ID Conflicts: Complete Technical Guide
Complete technical analysis of platform click IDs (gclid, fbclid, ttclid, etc.) and their relationship with GA4 tracking and manual UTM parameters.
By Julianne YoungRead article