UTMGuard Blog
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
LinkedIn's li_fat_id parameter tracks ad clicks for LinkedIn, but GA4 doesn't recognize it. Your B2B campaigns appear as referral traffic without UTMs.
Track return on ad spend (ROAS) for LinkedIn, TikTok, and all paid campaigns in GA4 using utm_id cost import.
Step-by-step guide to implementing UTM tracking on Shopify stores. Learn how to track email campaigns, social ads, affiliate links, and measure campaign ROI in GA4.
GA4 can't import ad spend without utm_id. Here's why this parameter is critical for ROI tracking.
Google Ads uses gclid, not utm_term. Here's exactly when to use each parameter for search tracking.
utm_id is required for some campaigns but unnecessary for others. Here's exactly when you need it.
Step-by-step guide to implementing UTM tracking on WordPress websites. Learn GA4 integration, WooCommerce tracking, email campaigns, and measure content marketing ROI.
Everything you need to know about UTM tracking in Google Analytics 4. Learn all 5 UTM parameters, GA4 channel grouping logic, platform-specific guides, common issues, and best practices for accurate campaign attribution.
Track every search keyword's performance with utm_term. Setup, analysis, optimization, and ROI measurement.
Running search ads without utm_term? You can't tell which keywords drive ROI. Here's why it matters and how to fix it.
Learn URL structure fundamentals: paths, query strings, fragments. Master UTM parameter placement for perfect GA4 tracking.
UTMs in your URL but GA4 doesn't see them? Complete troubleshooting guide for missing campaign attribution.
Stop UTM syntax errors before they break tracking. Complete prevention checklist for URL structure, validation, and team processes.
Learn the 10 most common URL encoding mistakes that fragment campaign data. Real examples, fixes, and prevention strategies for error-free UTM parameters.
Master the RFC 3986 URL encoding standard to ensure your UTM parameters are properly formatted. Learn the official rules and avoid common encoding mistakes.
Learn to validate URL encoding in UTM parameters with comprehensive testing methods. Detect malformed encoding, verify compliance, and ensure error-free tracking.
Complete guide to UTM parameter character limits, optimal lengths, and naming conventions that prevent truncation while maintaining tracking clarity.
When GA4 truncates long UTM values at 100 characters, multiple campaigns can merge into duplicate rows. Learn how truncation breaks reporting.
GA4 truncates UTM parameters longer than 100 characters, creating duplicate data and broken reporting. Learn the limits and how to avoid truncation.
Understanding LinkedIn's li_fat_id auto-tagging parameter. Learn how it captures B2B targeting data, integrates with GA4, and why it's superior to manual UTMs for LinkedIn Ads tracking.