attribution7 min
How to Enable Auto-Tagging on All Ad Platforms
Complete guide to enabling gclid, fbclid, msclkid, and other auto-tagging across Google, Facebook, Microsoft, and more
By Julianne YoungRead article
UTMGuard Blog
UTM naming conventions, governance, and troubleshooting
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
troubleshooting7 min
Email UTM Links Breaking After Send: 3 Common Causes + Fixes
UTM links work in preview but break after sending? Email clients modify URLs. Learn how click tracking, encoding, and line breaks corrupt UTM parameters.
By Lily CRead article
best-practices8 min
Why Your Email Campaigns Show as Direct Traffic in GA4
5,000 email clicks but GA4 shows them as (direct)/(none). Gmail and Outlook strip UTM parameters for privacy.
By Olivia JamesRead article
troubleshooting6 min
Duplicate UTM Parameters Detected: Which Value Does GA4 Use?
Same UTM parameter appears twice in URL? GA4 behavior is unpredictable. Learn which value gets tracked and how to fix duplicate parameters instantly.
By Lily CRead article
troubleshooting6 min
Double Question Mark URL Error: Why GA4 Sees Corrupted Data
Two ?? in your URL breaks parameter parsing. GA4 gets corrupted campaign data. Here's why it happens and the instant fix.
By Lily CRead article
URL Syntax8 min
Double-Encoded UTM Parameters: Why Your Campaign Shows %2520 Instead of Spaces
Discover why double-encoding breaks UTM tracking and how %20 becomes %2520. Learn to identify, fix, and prevent double-encoding that fragments your analytics data.
By Lily CRead article
attribution-errors7 min
Direct Traffic with External Referrer: The Hidden Attribution Error
GA4 shows 'direct' traffic but HTTP referrer says users came from external sites. Missing UTM parameters on partner links cost you attribution.
By Olivia JamesRead article
attribution7 min
Descriptive UTM Source Names: Complete Best Practices Guide
Learn how to create clear, descriptive utm_source values that make campaign attribution obvious and actionable in Google Analytics 4.
By Alex ParkerRead article
attribution7 min
Cost Data Import Failure: Missing Platform Click IDs in GA4
GA4 cost data showing $0 despite active campaigns? Learn why missing gclid, fbclid, and other click IDs break cost data import.
By Julianne YoungRead article
troubleshooting7 min
How Manual Organic Tags Corrupt Paid vs Organic Attribution
Manually tagging traffic with utm_medium=organic destroys the distinction between paid and organic channels, making ROI analysis impossible. Here's how to fix it.
By Olivia JamesRead article
attribution8 min
Conflicting UTM Source-Medium Pairs That Break GA4 Attribution
Discover how incompatible source-medium combinations destroy channel grouping and attribution in GA4. Learn which pairs to avoid.
By Olivia JamesRead article
technical-guides8 min
CMS UTM Tracking Errors: Platform-by-Platform Fixes
Complete guide to fixing UTM tracking issues in WordPress, Shopify, Webflow, Wix, and Squarespace. Platform-specific solutions.
By Lily CRead article
technical-guides9 min
How GA4 Channel Grouping Uses utm_medium (Complete Logic Breakdown)
Understand exactly how GA4's Default Channel Grouping classifies traffic using utm_medium regex patterns and priority rules.
By Olivia JamesRead article
technical-guides6 min
GA4 Reporting is Case-Sensitive: How It Affects Your Data
GA4 treats uppercase and lowercase UTM parameters as different values. Learn how case sensitivity impacts reports and what it means for your analysis.
By Alex ParkerRead article
best-practices9 min
UTM Campaign Naming Conventions: Complete Standards Guide
Establish consistent campaign naming standards across your organization. Includes templates, rules, and examples for all marketing channels.
By Olivia JamesRead article
best-practices8 min
Campaign Naming Conventions: Complete UTM Standard (2025)
The definitive guide to campaign naming standards. Copy-paste templates, examples, and team documentation.
By Olivia JamesRead article
troubleshooting8 min
Why Campaign Details in utm_source Break Your GA4 Reports
Using utm_source=newsletter_january_2024 creates dozens of source entries instead of one. Here's why this fragments your data.
By Olivia JamesRead article
attribution7 min
Auto-Tagging vs Manual UTMs: Which to Use and When
Understand when to use platform auto-tagging (gclid, fbclid) vs manual UTM parameters for paid campaigns
By Julianne YoungRead article
technical-guides8 min
Anchor Links and UTM Parameters: Technical Guide
Complete technical guide to using anchor links with UTM tracking. Learn URL fragment behavior, GA4 integration, and common pitfalls.
By Lily CRead article
troubleshooting6 min
Ampersand Breaking UTM Tracking: Fix & Symbol in Parameter Values
& in UTM campaign name truncating all parameters after it? Encode ampersand as %26 to preserve full campaign tracking in GA4.
By Olivia JamesRead article