technical-guides7 min
gbraid vs gclid: Understanding Google's Click IDs
Technical comparison of Google's gbraid and gclid parameters. When Google uses each, how they differ, and why it matters for tracking.
By Alex ParkerRead article
UTMGuard Blog
UTM naming conventions, governance, and troubleshooting
Deep dives on campaign naming standards, GA4 attribution fixes, and daily monitoring workflows to keep every click attributed.
platform-guides7 min
Common Pinterest Ads Tracking Issues (And How to Fix Them)
Pinterest's epik parameter handles attribution automatically. Troubleshoot common Pinterest Ads tracking problems in GA4.
By Julianne YoungRead article
best-practices7 min
Email Campaigns Showing as Paid Traffic? Fix This Tracking Error
Your email campaigns are using utm_source=newsletter but utm_medium=cpc. Here's why GA4 thinks you're buying email ads.
By Olivia JamesRead article
troubleshooting7 min
Fix Duplicate UTM Params: Remove Redundant Parameters in 3 Steps
URL has same UTM parameter twice? Learn how to identify, remove, and prevent duplicate parameters. Includes JavaScript cleanup script.
By Lily CRead article
troubleshooting6 min
Fix Multiple Question Marks in URL: 30-Second Solution
Two ?? breaking your URL? Quick fix to restore parameter parsing and GA4 tracking. Replace second ? with & instantly.
By Lily CRead article
troubleshooting8 min
Fix URL Encoding Errors: Complete Troubleshooting Guide
UTM parameters showing corrupted characters? Step-by-step guide to identify and fix URL encoding errors: spaces, special characters, double-encoding.
By Lily CRead article
attribution-errors7 min
How to Fix Direct/Referrer Mismatch in GA4 (Complete Guide)
Traffic showing as direct but coming from external sites? Here's how to identify, fix, and prevent direct/referrer mismatch attribution errors.
By Lily CRead article
URL Syntax9 min
How to Fix Double URL Encoding in UTM Parameters: Complete Recovery Guide
Step-by-step guide to fix double URL encoding in campaign tracking. Decode URLs, repair analytics data, and prevent future double-encoding errors.
By Julianne YoungRead article
attribution8 min
How to Fix Generic UTM Source Names (Complete Guide)
Step-by-step instructions to replace vague utm_source values with specific platform identifiers for accurate campaign attribution in GA4.
By Lily CRead article
attribution8 min
How to Fix UTM ID Platform Click ID Issues (Step-by-Step)
Complete troubleshooting guide for fixing utm_id campaigns missing platform click IDs that break GA4 cost data import.
By Julianne YoungRead article
attribution8 min
How to Fix Conflicting UTM Channel Medium Combinations
Step-by-step guide to identify and fix source-medium conflicts that break GA4 channel grouping and attribution reporting.
By Julianne YoungRead article
troubleshooting7 min
How to Fix 'GA4 Medium Unrecognized' Error in 5 Minutes
Quick fix guide: Replace non-standard utm_medium values with GA4-recognized alternatives to restore channel attribution.
By Olivia JamesRead article
troubleshooting6 min
How to Fix Organic Traffic Tagged with UTM Parameters (Quick Guide)
Found utm_medium=organic in your links? Here's the 15-minute fix to stop corrupting your GA4 attribution and restore accurate organic traffic data.
By Olivia JamesRead article
troubleshooting7 min
Fix UTM in Path Issue: Convert to Query String
Quick fix for UTM parameters in URL path. Convert path-based to query-based format and restore GA4 tracking in 5 minutes.
By Lily CRead article
technical-guides8 min
How to Consolidate Fragmented utm_source Data in GA4
Your utm_source data is scattered across dozens of rows. Learn practical strategies to consolidate fragmented GA4 data and restore clean reporting.
By Julianne YoungRead article
best-practices7 min
Descriptive Campaign Naming: The `{{channel}}`-`{{objective}}`-`{{timeframe}}` Method
Learn the professional campaign naming structure used by top marketing teams for perfect GA4 organization.
By Olivia JamesRead article
troubleshooting7 min
Fix Missing Campaign Names on Paid Traffic (5-Minute Guide)
Emergency fix for paid traffic arriving without utm_campaign parameters. Restore campaign-level tracking immediately across all ad platforms.
By Olivia JamesRead article
troubleshooting7 min
How to Fix Uppercase UTM Parameters (Complete Cleanup Guide)
Step-by-step guide to find and fix uppercase UTM parameters causing data fragmentation in GA4. Clean up Google, Facebook, spring_sale variations.
By Julianne YoungRead article
platform-guides7 min
Your Shopify Checkout is Stealing Credit from Your Best Campaigns
GA4 shows checkout URLs as landing pages? Your campaigns are losing attribution at Shopify checkout. Fix it in 3 minutes with cross-domain tracking.
By Natalia KowalskiRead article
best-practices7 min
Display Ads Without utm_content: Can't Track Which Creative Wins
Running 5 banner variations? Without utm_content, you can't tell which design drives conversions.
By Olivia JamesRead article