What This Rule Detects

Detects Yandex Ads click ID (yclid) without UTM parameters. GA4 does NOT recognize yclid - traffic will be misattributed.

Why It Matters

Yandex ads appear as "yandex.ru / referral" without UTMs. Cannot track campaign performance.

Required Setup:

✅ CORRECT: yoursite.com?yclid=abc123&utm_source=yandex&utm_medium=cpc&utm_campaign=search

How to Fix

In Yandex.Direct:

1. Add utm_source=yandex
2. Add utm_medium=cpc
3. Add utm_campaign={{campaign}}
4. Keep yclid enabled

FAQ

Does this create duplicate sessions?

No. Using both yclid and UTMs is correct for GA4 tracking.

External Resources

• Yandex.Direct Help