Best Practices
Optimization recommendations for better campaign tracking and more detailed analytics insights.
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InfoBest Practices
AI Chatbot Referral Traffic Tracking - Best Practices Guide
Comprehensive guide to tracking referral traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, and other AI chatbots in Google Analytics 4
Missing utm_content on Display Campaigns - UTM Validation Rule
Display campaigns without utm_content cannot track ad creative performance or perform A/B testing
Missing utm_id on Paid Campaigns - UTM Validation Rule
Paid campaigns without utm_id cannot import cost data to GA4 for ROI tracking and analysis
Missing utm_term on Paid Search - UTM Validation Rule
Paid search campaigns without utm_term cannot track keyword performance or optimize bids effectively