Best Practices
Optimization recommendations for better campaign tracking and more detailed analytics insights.
WarningWarnings
InfoBest Practices
Missing utm_content on Display Campaigns - UTM Validation Rule
Display campaigns without utm_content cannot track ad creative performance or perform A/B testing
Missing utm_id on Paid Campaigns - UTM Validation Rule
Paid campaigns without utm_id cannot import cost data to GA4 for ROI tracking and analysis
Missing utm_term on Paid Search - UTM Validation Rule
Paid search campaigns without utm_term cannot track keyword performance or optimize bids effectively