Platform Conflicts
Auto-tagging conflicts between platform click IDs (gclid, fbclid, etc.) and manual UTM parameters that cause attribution problems.
CriticalCritical Issues
Facebook Ads Missing UTM Parameters - UTM Validation Rule
Detects when fbclid parameter appears WITHOUT UTM parameters - GA4 cannot read fbclid, causing traffic to appear as referral instead of paid social
LinkedIn Ads Missing UTM Parameters - UTM Validation Rule
Detects when li_fat_id parameter appears WITHOUT UTM parameters - GA4 cannot read li_fat_id, causing traffic to appear as referral instead of paid social
Microsoft Ads Missing UTM Parameters - UTM Validation Rule
Detects when msclkid parameter appears WITHOUT UTM parameters - GA4 cannot read msclkid, causing traffic to appear as referral instead of paid search
Pinterest Ads Missing UTM Parameters - UTM Validation Rule
Detects when epik parameter appears WITHOUT UTM parameters - GA4 cannot read epik, causing traffic to appear as referral instead of paid social
Reddit Ads Attribution Issue - UTM Validation Rule
Detects when Reddit click ID (rdt_cid) appears without proper UTM parameters - GA4 cannot attribute this traffic
Snapchat Ads Attribution Issue - UTM Validation Rule
Detects when Snapchat click ID (ScCid) appears without proper UTM parameters - GA4 cannot attribute this traffic
TikTok Ads Missing UTM Parameters - UTM Validation Rule
Detects when ttclid parameter appears WITHOUT UTM parameters - GA4 cannot read ttclid, causing traffic to appear as referral instead of paid social
Twitter/X Ads Missing UTM Parameters - UTM Validation Rule
Detects when twclid parameter appears WITHOUT UTM parameters - GA4 cannot read twclid, causing traffic to appear as referral instead of paid social
WarningWarnings
Multiple Platform Click IDs Detected - UTM Validation Rule
Detects when multiple ad platform click IDs appear on the same URL, indicating tracking errors or URL manipulation
Yahoo Ads Attribution Issue - UTM Validation Rule
Detects when Yahoo click ID (vmcid) appears without proper UTM parameters - GA4 cannot attribute this traffic
Yandex Ads Attribution Issue - UTM Validation Rule
Detects when Yandex click ID (yclid) appears without proper UTM parameters - GA4 cannot attribute this traffic
InfoBest Practices
Google Ads iOS Redundant UTM Parameters (gbraid) - UTM Validation Rule
Detects when gbraid parameter (Google iOS enhanced conversions) appears with manual UTMs. Google's auto-tagging takes precedence, making manual UTMs unnecessary.
Google Ads iOS Redundant UTM Parameters (wbraid) - UTM Validation Rule
Detects when wbraid parameter (Google iOS enhanced conversions) appears with manual UTMs. Google's auto-tagging takes precedence, making manual UTMs unnecessary.
Google Ads Redundant UTM Parameters - UTM Validation Rule
Detects when gclid parameter appears alongside manual UTM parameters. Google's auto-tagging takes precedence, making manual UTMs unnecessary.
Google Display & Video 360 Redundant UTMs - UTM Validation Rule
Detects when dclid parameter appears with manual UTM parameters - GA4 auto-tagging takes precedence