Data Consistency
Formatting and naming issues that fragment your data across multiple rows in reports, making analysis difficult.
CriticalCritical Issues
Non-Standard utm_medium Value - UTM Validation Rule
Detects utm_medium values that don't match GA4 channel grouping patterns, causing Unassigned traffic classification
utm_medium Must Be Lowercase for GA4 Channel Grouping - UTM Validation Rule
Detects uppercase letters in utm_medium, breaking GA4's regex pattern matching and causing Unassigned channel classification
WarningWarnings
Campaign Details in utm_source Parameter - UTM Validation Rule
Detects campaign-specific details in utm_source instead of platform name, fragmenting data across dozens of sources
Organic Traffic Manually Tagged with UTM Parameters - UTM Validation Rule
Detects organic traffic manually tagged with UTMs, corrupting paid vs organic attribution and SEO performance analysis
Uppercase Characters in UTM Source/Campaign - UTM Validation Rule
Detects uppercase letters in utm_source or utm_campaign, causing case-sensitive data fragmentation across multiple report rows
UTM Values Exceed 100 Characters - UTM Validation Rule
Detects excessively long UTM parameter values that get truncated by GA4, creating duplicate entries and data fragmentation