troubleshooting7 min
UTM Folder Structure Error: Common CMS Mistake
Your CMS is turning UTM parameters into folder paths. GA4 can't track them. Here's how to fix WordPress, Webflow, and other platforms.
By Lily CRead article
Page 2
UTMGuard Blog
Troubleshooting
Step-by-step guides to diagnose and fix common UTM tracking issues.
troubleshooting7 min
UTM Parameters in URL Path: Why GA4 Ignores Them
Your UTMs are in the URL path instead of query string. GA4 can't read them. Here's why it happens and how to fix it.
By Lily CRead article
troubleshooting8 min
Why Your GA4 Traffic Shows as 'Unassigned' (And How to Fix It)
20% of your traffic stuck in 'Unassigned' channel? Here's why GA4 doesn't recognize your utm_medium values and the exact fix.
By Julianne YoungRead article
troubleshooting7 min
How Uppercase UTM Parameters Fragment Your GA4 Data
Using 'Google' instead of 'google' in utm_source creates duplicate rows and makes reporting impossible. Learn how case sensitivity fragments data and how to fix it.
By Julianne YoungRead article
troubleshooting8 min
Missing utm_campaign in GA4: How It Breaks Your Reports
Understanding how missing campaign parameters create (not set) entries in GA4 and fragment your attribution reporting. Complete troubleshooting guide.
By Olivia JamesRead article
troubleshooting8 min
Paid Traffic Without Campaign Names: Why You Can't Track ROI
Missing utm_campaign on paid traffic makes ROI tracking impossible. Learn why campaign names are critical and how to fix missing campaign attribution.
By Olivia JamesRead article
troubleshooting8 min
Data Fragmentation: When One Platform Shows as 50+ Sources in GA4
Dozens of utm_source entries for the same email platform? This data fragmentation makes reporting impossible. Here's how it happens.
By Olivia JamesRead article
troubleshooting7 min
Your Facebook Traffic Shows as Referral Because GA4 Ignores fbclid
Facebook automatically adds fbclid to track clicks, but GA4 can't read it. Here's why your paid traffic looks like referrals and how to fix it.
By Julianne YoungRead article
troubleshooting6 min
How to Fix Campaign Details in UTM Source (Quick 5-Min Guide)
Stop fragmenting your GA4 data by putting campaign names in utm_source. Here's the exact fix to consolidate your traffic data and restore accurate reporting.
By Julianne YoungRead article
troubleshooting8 min
UTM Parameter Corruption: Why Campaign Data Shows Incomplete Values
UTM parameters showing truncated or corrupted values in GA4? Special characters, encoding errors, and platform modifications break parameter integrity.
By Olivia JamesRead article
troubleshooting7 min
Why Aren't My UTM Parameters Working in Google Analytics?
Your UTM parameters work in the URL builder but disappear in GA4. Here's the #1 reason why and how to fix it in 5 minutes.
By Lily CRead article
troubleshooting7 min
UTM Tracking Broken After # Hash? Here's Why (And Fix)
Your UTMs work everywhere except after anchor links. The hash symbol is silently killing your campaign tracking. Here's the 2-minute fix.
By Alex ParkerRead article
troubleshooting6 min
Plus Sign UTM Inconsistency: Why + Shows as Space Sometimes
Plus sign in UTM parameters sometimes shows as space, sometimes as +. Learn why browsers handle + inconsistently and how to fix it.
By Olivia JamesRead article
troubleshooting6 min
Missing Question Mark: Why Your UTMs Aren't Working
Forgot the ? before UTM parameters? GA4 sees them as part of the URL path, not tracking data. Here's the instant fix.
By Olivia JamesRead article
troubleshooting7 min
Fix Duplicate UTM Params: Remove Redundant Parameters in 3 Steps
URL has same UTM parameter twice? Learn how to identify, remove, and prevent duplicate parameters. Includes JavaScript cleanup script.
By Lily CRead article
troubleshooting6 min
Fix Multiple Question Marks in URL: 30-Second Solution
Two ?? breaking your URL? Quick fix to restore parameter parsing and GA4 tracking. Replace second ? with & instantly.
By Lily CRead article
troubleshooting8 min
Fix URL Encoding Errors: Complete Troubleshooting Guide
UTM parameters showing corrupted characters? Step-by-step guide to identify and fix URL encoding errors: spaces, special characters, double-encoding.
By Lily CRead article
troubleshooting7 min
How to Fix 'GA4 Medium Unrecognized' Error in 5 Minutes
Quick fix guide: Replace non-standard utm_medium values with GA4-recognized alternatives to restore channel attribution.
By Olivia JamesRead article
troubleshooting6 min
How to Fix Organic Traffic Tagged with UTM Parameters (Quick Guide)
Found utm_medium=organic in your links? Here's the 15-minute fix to stop corrupting your GA4 attribution and restore accurate organic traffic data.
By Olivia JamesRead article
troubleshooting7 min
Fix UTM in Path Issue: Convert to Query String
Quick fix for UTM parameters in URL path. Convert path-based to query-based format and restore GA4 tracking in 5 minutes.
By Lily CRead article