UTMGuard Blog
Step-by-step guides to diagnose and fix common UTM tracking issues.
Emergency fix for paid traffic arriving without utm_campaign parameters. Restore campaign-level tracking immediately across all ad platforms.
Step-by-step guide to find and fix uppercase UTM parameters causing data fragmentation in GA4. Clean up Google, Facebook, spring_sale variations.
Your UTMs are in the wrong order. Here's the instant fix that restores campaign tracking in Google Analytics 4.
Microsoft Ads showing as organic search? Add UTM parameters so GA4 can properly track your Bing campaigns and calculate ROI.
& breaking your UTM parameter? Learn exactly how to find, encode, and test ampersands in campaign URLs. Complete fix in under 2 minutes.
+ in UTM causing inconsistent tracking? Quick fix guide to encode plus signs correctly or use alternatives for reliable campaign data.
Step-by-step guide to remove multiple platform IDs from URLs and fix GA4 attribution conflicts causing inflated session counts.
Quick fix for missing ? before UTM parameters. Restore GA4 campaign tracking instantly with one character.
Step-by-step guide to shorten UTM parameters that exceed 100 characters. Learn abbreviation strategies, restructuring tips, and validation methods.
LinkedIn Ads showing as referral? Add UTM parameters so GA4 can properly track your B2B campaigns and calculate ROI.
Quick emergency fix for internal UTM parameters destroying your campaign attribution. Restore accurate tracking immediately with this step-by-step guide.
Google's auto-tagging handles tracking automatically. Manual UTMs are optional for Google Ads.
Google's gbraid parameter handles Safari/iOS tracking automatically. Manual UTMs are optional for Google Ads.
UTM links work in preview but break after sending? Email clients modify URLs. Learn how click tracking, encoding, and line breaks corrupt UTM parameters.
Same UTM parameter appears twice in URL? GA4 behavior is unpredictable. Learn which value gets tracked and how to fix duplicate parameters instantly.
Two ?? in your URL breaks parameter parsing. GA4 gets corrupted campaign data. Here's why it happens and the instant fix.
Manually tagging traffic with utm_medium=organic destroys the distinction between paid and organic channels, making ROI analysis impossible. Here's how to fix it.
Using utm_source=newsletter_january_2024 creates dozens of source entries instead of one. Here's why this fragments your data.
& in UTM campaign name truncating all parameters after it? Encode ampersand as %26 to preserve full campaign tracking in GA4.