best-practices8 min
Keyword Performance Tracking: Complete utm_term Guide for GA4
Track which search keywords drive conversions with utm_term. Complete guide with setup, analysis, and optimization.
By Olivia JamesRead article
Page 3
UTMGuard Blog
Best Practices
Expert recommendations for UTM parameter naming conventions and campaign structure.
best-practices7 min
UTM Parameter Abbreviation Guide: Shorten Without Losing Meaning
Complete reference for abbreviating UTM parameters. Learn standard abbreviations, shortening techniques, and how to maintain clarity while staying under 100 characters.
By Olivia JamesRead article
best-practices7 min
Email Campaigns Showing as Paid Traffic? Fix This Tracking Error
Your email campaigns are using utm_source=newsletter but utm_medium=cpc. Here's why GA4 thinks you're buying email ads.
By Olivia JamesRead article
best-practices7 min
Descriptive Campaign Naming: The `{{channel}}`-`{{objective}}`-`{{timeframe}}` Method
Learn the professional campaign naming structure used by top marketing teams for perfect GA4 organization.
By Olivia JamesRead article
best-practices7 min
Display Ads Without utm_content: Can't Track Which Creative Wins
Running 5 banner variations? Without utm_content, you can't tell which design drives conversions.
By Olivia JamesRead article
best-practices6 min
Fix Missing utm_id in Paid Campaigns (5-Minute Guide)
Your paid campaigns need utm_id for cost tracking. Here's the fastest way to add it to LinkedIn, TikTok, and other ads.
By Olivia JamesRead article
best-practices6 min
Fix Missing utm_term in Search Campaigns (5-Minute Guide)
Add utm_term to Bing, DuckDuckGo, and other search ads in 5 minutes. Quick setup guide for keyword tracking.
By Julianne YoungRead article
best-practices8 min
Why Your Email Campaigns Show as Direct Traffic in GA4
5,000 email clicks but GA4 shows them as (direct)/(none). Gmail and Outlook strip UTM parameters for privacy.
By Olivia JamesRead article
best-practices9 min
UTM Campaign Naming Conventions: Complete Standards Guide
Establish consistent campaign naming standards across your organization. Includes templates, rules, and examples for all marketing channels.
By Olivia JamesRead article
best-practices8 min
Campaign Naming Conventions: Complete UTM Standard (2025)
The definitive guide to campaign naming standards. Copy-paste templates, examples, and team documentation.
By Olivia JamesRead article
best-practices7 min
A/B Testing with utm_content: Track Every Variant in GA4
Testing 2 headlines, 3 images, and 4 CTAs? utm_content tracks all variants so you know which combination wins.
By Olivia JamesRead article