Attribution

Campaign attribution, tracking, and source identification best practices.

attributionOctober 4, 20257 min

Descriptive UTM Source Names: Complete Best Practices Guide

Learn how to create clear, descriptive utm_source values that make campaign attribution obvious and actionable in Google Analytics 4.

By Alex ParkerUpdated October 4, 2025Read article

attributionOctober 3, 20257 min

GA4 cost data showing $0 despite active campaigns? Learn why missing gclid, fbclid, and other click IDs break cost data import.

By Julianne YoungUpdated October 3, 2025Read article

attributionOctober 1, 20258 min

Discover how incompatible source-medium combinations destroy channel grouping and attribution in GA4. Learn which pairs to avoid.

By Olivia JamesUpdated October 1, 2025Read article

attributionSeptember 23, 20257 min

Understand when to use platform auto-tagging (gclid, fbclid) vs manual UTM parameters for paid campaigns

By Julianne YoungUpdated December 4, 2025Read article