best-practices
Email Campaigns Showing as Paid Traffic? Fix This Tracking Error
Your email campaigns are using utm_source=newsletter but utm_medium=cpc. Here's why GA4 thinks you're buying email ads.
•7 min read
Blog
Troubleshooting guides, platform-specific fixes, and UTM tracking best practices.
troubleshooting
Fix Duplicate UTM Params: Remove Redundant Parameters in 3 Steps
URL has same UTM parameter twice? Learn how to identify, remove, and prevent duplicate parameters. Includes JavaScript cleanup script.
•5 min read
troubleshooting
Fix Multiple Question Marks in URL: 30-Second Solution
Two ?? breaking your URL? Quick fix to restore parameter parsing and GA4 tracking. Replace second ? with & instantly.
•5 min read
troubleshooting
Fix URL Encoding Errors: Complete Troubleshooting Guide
UTM parameters showing corrupted characters? Step-by-step guide to identify and fix URL encoding errors: spaces, special characters, double-encoding.
•8 min read
attribution-errors
How to Fix Direct/Referrer Mismatch in GA4 (Complete Guide)
Traffic showing as direct but coming from external sites? Here's how to identify, fix, and prevent direct/referrer mismatch attribution errors.
•7 min read
URL Syntax
How to Fix Double URL Encoding in UTM Parameters: Complete Recovery Guide
Step-by-step guide to fix double URL encoding in campaign tracking. Decode URLs, repair analytics data, and prevent future double-encoding errors.
•9 min read
attribution
How to Fix Generic UTM Source Names (Complete Guide)
Step-by-step instructions to replace vague utm_source values with specific platform identifiers for accurate campaign attribution in GA4.
•8 min read
attribution
How to Fix UTM ID Platform Click ID Issues (Step-by-Step)
Complete troubleshooting guide for fixing utm_id campaigns missing platform click IDs that break GA4 cost data import.
•8 min read
attribution
How to Fix Conflicting UTM Channel Medium Combinations
Step-by-step guide to identify and fix source-medium conflicts that break GA4 channel grouping and attribution reporting.
•8 min read
troubleshooting
How to Fix 'GA4 Medium Unrecognized' Error in 5 Minutes
Quick fix guide: Replace non-standard utm_medium values with GA4-recognized alternatives to restore channel attribution.
•7 min read
troubleshooting
How to Fix Organic Traffic Tagged with UTM Parameters (Quick Guide)
Found utm_medium=organic in your links? Here's the 15-minute fix to stop corrupting your GA4 attribution and restore accurate organic traffic data.
•6 min read
troubleshooting
Fix UTM in Path Issue: Convert to Query String
Quick fix for UTM parameters in URL path. Convert path-based to query-based format and restore GA4 tracking in 5 minutes.
•5 min read
technical-guides
How to Consolidate Fragmented utm_source Data in GA4
Your utm_source data is scattered across dozens of rows. Learn practical strategies to consolidate fragmented GA4 data and restore clean reporting.
•8 min read
best-practices
Descriptive Campaign Naming: The `{{channel}}`-`{{objective}}`-`{{timeframe}}` Method
Learn the professional campaign naming structure used by top marketing teams for perfect GA4 organization.
•7 min read
troubleshooting
Fix Missing Campaign Names on Paid Traffic (5-Minute Guide)
Emergency fix for paid traffic arriving without utm_campaign parameters. Restore campaign-level tracking immediately across all ad platforms.
•7 min read
troubleshooting
How to Fix Uppercase UTM Parameters (Complete Cleanup Guide)
Step-by-step guide to find and fix uppercase UTM parameters causing data fragmentation in GA4. Clean up Google, Facebook, spring_sale variations.
•7 min read
platform-guides
Your Shopify Checkout is Stealing Credit from Your Best Campaigns
GA4 shows checkout URLs as landing pages? Your campaigns are losing attribution at Shopify checkout. Fix it in 3 minutes with cross-domain tracking.
•2 min read
best-practices
Display Ads Without utm_content: Can't Track Which Creative Wins
Running 5 banner variations? Without utm_content, you can't tell which design drives conversions.
•7 min read
troubleshooting
Fix Fragment Before Query Error in 60 Seconds
Your UTMs are in the wrong order. Here's the instant fix that restores campaign tracking in Google Analytics 4.
•6 min read
troubleshooting
Add Required UTM Parameters to Microsoft Ads (Step-by-Step)
Microsoft Ads showing as referral? Add UTM parameters so GA4 can properly track your Bing campaigns.
•6 min read