technical-guides
msclkid vs Manual UTM Parameters: Technical Comparison
Complete comparison of Microsoft Ads' msclkid auto-tagging vs manual UTM parameters. One is clearly superior.
•8 min read
Technical Guides
In-depth technical guides for advanced UTM tracking and analytics implementation.
technical-guides
Single-Page App UTM Tracking: Fix Hash Routing Issues
React, Vue, and Angular apps using hash routing break UTM tracking. Here's how to fix SPA campaign attribution in GA4.
•8 min read
technical-guides
GA4 Cost Data Import: Complete Step-by-Step Setup Guide
Import LinkedIn, TikTok, and other ad platform costs into GA4 to calculate ROAS. Full walkthrough with CSV templates.
•8 min read
technical-guides
gclid vs Manual UTM Parameters: Which Should You Use?
Complete technical comparison of Google Ads auto-tagging (gclid) vs manual UTM parameters. One is clearly superior.
•8 min read
technical-guides
Internal Linking and UTM Parameters: Complete Technical Guide
Comprehensive technical guide to internal linking, UTM parameters, GA4 attribution, and proper implementation for developers and marketers.
•9 min read
technical-guides
gbraid vs gclid: Understanding Google's Click IDs
Technical comparison of Google's gbraid and gclid parameters.
•7 min read
technical-guides
How to Consolidate Fragmented utm_source Data in GA4
Your utm_source data is scattered across dozens of rows. Learn practical strategies to consolidate fragmented GA4 data and restore clean reporting.
•8 min read
technical-guides
Pinterest epik Parameter Explained (Technical Guide)
How Pinterest's epik auto-tagging works and why it's superior to UTMs.
•7 min read
technical-guides
CMS UTM Tracking Errors: Platform-by-Platform Fixes
Complete guide to fixing UTM tracking issues in WordPress, Shopify, Webflow, Wix, and Squarespace. Platform-specific solutions.
•8 min read
technical-guides
How GA4 Channel Grouping Uses utm_medium (Complete Logic Breakdown)
Understand exactly how GA4's Default Channel Grouping classifies traffic using utm_medium regex patterns and priority rules.
•9 min read
technical-guides
GA4 Reporting is Case-Sensitive: How It Affects Your Data
GA4 treats uppercase and lowercase UTM parameters as different values. Learn how case sensitivity impacts reports and what it means for your analysis.
•6 min read
technical-guides
Anchor Links and UTM Parameters: Technical Guide
Complete technical guide to using anchor links with UTM tracking. Learn URL fragment behavior, GA4 integration, and common pitfalls.
•8 min read