platform-guides
Multiple Platform Click IDs Detected: The Tracking Nightmare
When URLs have gclid + fbclid + others, GA4 tracking breaks completely.
•7 min read
Platform Guides
Platform-specific guides for advertising and analytics integrations.
platform-guides
Why Pinterest Ads Need UTM Parameters (epik Isn't Enough)
Pinterest's epik parameter doesn't classify traffic as paid in GA4. UTMs are required for proper attribution.
•7 min read
platform-guides
Your Shopify Checkout is Stealing Credit from Your Best Campaigns
GA4 shows checkout URLs as landing pages? Your campaigns are losing attribution at Shopify checkout. Fix it in 3 minutes with cross-domain tracking.
•2 min read