technical-guides8 min
Query String vs URL Path: Where UTM Parameters Belong
Technical guide to URL structure: query strings vs paths. Learn why UTM parameters must be in query strings for GA4 tracking.
By Lily CRead article
Page 2
UTMGuard Blog
Technical Guides
In-depth technical guides for advanced UTM tracking and analytics implementation.
technical-guides9 min
UTM Medium Not Recognized by GA4: Common Values That Break Tracking
Using utm_medium=newsletter or paid-social? These non-standard values break GA4 channel grouping. Here's the complete list to avoid.
By Olivia JamesRead article
technical-guides8 min
Single-Page App UTM Tracking: Fix Hash Routing Issues
React, Vue, and Angular apps using hash routing break UTM tracking. Here's how to fix SPA campaign attribution in GA4.
By Lily CRead article
technical-guides8 min
msclkid vs Manual UTM Parameters: Technical Comparison
Complete comparison of Microsoft Ads' msclkid auto-tagging vs manual UTM parameters. One is clearly superior.
By Julianne YoungRead article
technical-guides8 min
GA4 Cost Data Import: Complete Step-by-Step Setup Guide
Import LinkedIn, TikTok, and other ad platform costs into GA4 to calculate ROAS. Full walkthrough with CSV templates.
By Alex ParkerRead article
technical-guides7 min
Prevent URL Sharing Tracking Issues (Complete Guide)
Stop users from sharing URLs with tracking parameters and prevent attribution pollution across social platforms. JavaScript cleanup methods included.
By Lily CRead article
technical-guides8 min
gclid vs Manual UTM Parameters: Which Should You Use?
Complete technical comparison of Google Ads auto-tagging (gclid) vs manual UTM parameters. One is clearly superior.
By Julianne YoungRead article
technical-guides9 min
Internal Linking and UTM Parameters: Complete Technical Guide
Comprehensive technical guide to internal linking, UTM parameters, GA4 attribution, and proper implementation for developers and marketers.
By Lily CRead article
technical-guides7 min
gbraid vs gclid: Understanding Google's Click IDs
Technical comparison of Google's gbraid and gclid parameters. When Google uses each, how they differ, and why it matters for tracking.
By Alex ParkerRead article
technical-guides8 min
How to Consolidate Fragmented utm_source Data in GA4
Your utm_source data is scattered across dozens of rows. Learn practical strategies to consolidate fragmented GA4 data and restore clean reporting.
By Julianne YoungRead article
technical-guides8 min
Pinterest epik Parameter Explained (Complete Technical Guide)
Understanding Pinterest's epik auto-tagging parameter. Learn how it captures attribution data, integrates with GA4, and why it's superior to manual UTMs for Pinterest Ads tracking.
By Julianne YoungRead article
technical-guides8 min
CMS UTM Tracking Errors: Platform-by-Platform Fixes
Complete guide to fixing UTM tracking issues in WordPress, Shopify, Webflow, Wix, and Squarespace. Platform-specific solutions.
By Lily CRead article
technical-guides9 min
How GA4 Channel Grouping Uses utm_medium (Complete Logic Breakdown)
Understand exactly how GA4's Default Channel Grouping classifies traffic using utm_medium regex patterns and priority rules.
By Olivia JamesRead article
technical-guides6 min
GA4 Reporting is Case-Sensitive: How It Affects Your Data
GA4 treats uppercase and lowercase UTM parameters as different values. Learn how case sensitivity impacts reports and what it means for your analysis.
By Alex ParkerRead article
technical-guides8 min
Anchor Links and UTM Parameters: Technical Guide
Complete technical guide to using anchor links with UTM tracking. Learn URL fragment behavior, GA4 integration, and common pitfalls.
By Lily CRead article