UTMGuard Blog
In-depth technical guides for advanced UTM tracking and analytics implementation.
Your utm_source data is scattered across dozens of rows. Learn practical strategies to consolidate fragmented GA4 data and restore clean reporting.
Understanding Pinterest's epik auto-tagging parameter. Learn how it captures attribution data, integrates with GA4, and why it's superior to manual UTMs for Pinterest Ads tracking.
Complete guide to fixing UTM tracking issues in WordPress, Shopify, Webflow, Wix, and Squarespace. Platform-specific solutions.
Understand exactly how GA4's Default Channel Grouping classifies traffic using utm_medium regex patterns and priority rules.
GA4 treats uppercase and lowercase UTM parameters as different values. Learn how case sensitivity impacts reports and what it means for your analysis.
Complete technical guide to using anchor links with UTM tracking. Learn URL fragment behavior, GA4 integration, and common pitfalls.