troubleshooting
Add Required UTM Parameters to LinkedIn Ads (Step-by-Step)
LinkedIn Ads showing as referral? Add UTM parameters so GA4 can properly track your B2B campaigns.
•6 min read
Troubleshooting
Step-by-step guides to diagnose and fix common UTM tracking issues.
troubleshooting
Fix Internal UTM Attribution Loss in 5 Minutes
Quick emergency fix for internal UTM parameters destroying your campaign attribution. Restore accurate tracking immediately with this step-by-step guide.
•7 min read
troubleshooting
Google Ads Tracking: When to Skip UTM Parameters
Google's auto-tagging handles tracking automatically. Manual UTMs are optional for Google Ads.
•5 min read
troubleshooting
Google Ads Safari Tracking: When to Skip UTM Parameters
Google's gbraid parameter handles Safari/iOS tracking automatically. Manual UTMs are optional for Google Ads.
•5 min read
troubleshooting
Email UTM Links Breaking After Send: 3 Common Causes + Fixes
UTM links work in preview but break after sending? Email clients modify URLs. Learn how click tracking, encoding, and line breaks corrupt UTM parameters.
•7 min read
troubleshooting
Duplicate UTM Parameters Detected: Which Value Does GA4 Use?
Same UTM parameter appears twice in URL? GA4 behavior is unpredictable. Learn which value gets tracked and how to fix duplicate parameters instantly.
•6 min read
troubleshooting
Double Question Mark URL Error: Why GA4 Sees Corrupted Data
Two ?? in your URL breaks parameter parsing. GA4 gets corrupted campaign data. Here's why it happens and the instant fix.
•6 min read
troubleshooting
How Manual Organic Tags Corrupt Paid vs Organic Attribution
Manually tagging traffic with utm_medium=organic destroys the distinction between paid and organic channels, making ROI analysis impossible. Here's how to fix it.
•7 min read
troubleshooting
Why Campaign Details in utm_source Break Your GA4 Reports
Using utm_source=newsletter_january_2024 creates dozens of source entries instead of one. Here's why this fragments your data.
•8 min read
troubleshooting
Ampersand Breaking UTM Tracking: Fix & Symbol in Parameter Values
& in UTM campaign name truncating all parameters after it? Encode ampersand as %26 to preserve full campaign tracking in GA4.
•6 min read