utm-basics7 min
Complete Forbidden UTM Values List (What Never to Use in GA4)
GA4 has hidden rules about UTM parameter values. Use the wrong word and your campaign becomes invisible. Here's the complete forbidden list.
By Olivia JamesRead article
UTMGuard Blog
UTM Basics
Fundamental concepts and requirements for UTM parameter implementation.
utm-basics6 min
Minimum UTM Requirements for GA4 (What You Actually Need)
GA4 requires both utm_source AND utm_medium for attribution. Here's the complete breakdown of required vs optional UTM parameters.
By Olivia JamesRead article